What color is #720FBD?

#720FBD is a medium, vivid violet. In RGB it is rgb(114, 15, 189), and in HSL hsl(274, 85%, 40%).

Is #720FBD accessible as text?

On white, #720FBD has a contrast ratio of 8.34:1 (passes WCAG AA for body text); on black it is 2.52:1 (fails). For text placed on #720FBD, use white for the best readability.

What is the closest Tailwind color to #720FBD?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #720FBD?

#720FBD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #5ABD0F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #720FBD below.

Is #720FBD good for buttons?

#720FBD works well for buttons and highlights, but use white text on #720FBD — black text only reaches 2.52:1, below the 4.5:1 needed for normal-size labels.

Is #720FBD the same as CSS rebeccapurple?

No — #720FBD is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#720FBD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #720FBD

Not just a swatch — here's how #720FBD works with other colors. Named schemes with #720FBD in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #720FBD Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #720FBD Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #924EDC

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #720FBD Secondary #8873A7 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #720FBD Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #720FBD Secondary #E86B6B Accent #F49448 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #720FBD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 15/100

Very low

Clean and current — no dusty, aged cast.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 89/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #720FBD

For UI

For branding

For interior

For fashion

People also use #720FBD with

Medium Blue Byzantine Kelly Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #E3CEF3 for cards and hover fills. Tint 80

Avoid beside #AB0FBD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #720FBD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #720FBD;
  --color-base-rgb: 114 15 189;
  --color-base-oklch: oklch(45.5% 0.231 302.3);
  --color-50: #F8F0FE;
  --color-100: #EDD8FD;
  --color-200: #DBB4F9;
  --color-300: #BF81EE;
  --color-400: #A253DF;
  --color-500: #8430C5;
  --color-600: #682C96;
  --color-700: #4C256A;
  --color-800: #331C45;
  --color-900: #20132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F0FE',
    100: '#EDD8FD',
    200: '#DBB4F9',
    300: '#BF81EE',
    400: '#A253DF',
    500: '#8430C5',
    600: '#682C96',
    700: '#4C256A',
    800: '#331C45',
    900: '#20132A',
  },
}

$base: #720FBD;
$base-ink: #FFFFFF;
$base-50: #F8F0FE;
$base-100: #EDD8FD;
$base-200: #DBB4F9;
$base-300: #BF81EE;
$base-400: #A253DF;
$base-500: #8430C5;
$base-600: #682C96;
$base-700: #4C256A;
$base-800: #331C45;
$base-900: #20132A;
$base-hover: #5B0C97;
$base-subtle: #D5B3EF;

{
    "color": {
        "base": {
            "value": "#720FBD",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F0FE",
                "type": "color"
            },
            "100": {
                "value": "#EDD8FD",
                "type": "color"
            },
            "200": {
                "value": "#DBB4F9",
                "type": "color"
            },
            "300": {
                "value": "#BF81EE",
                "type": "color"
            },
            "400": {
                "value": "#A253DF",
                "type": "color"
            },
            "500": {
                "value": "#8430C5",
                "type": "color"
            },
            "600": {
                "value": "#682C96",
                "type": "color"
            },
            "700": {
                "value": "#4C256A",
                "type": "color"
            },
            "800": {
                "value": "#331C45",
                "type": "color"
            },
            "900": {
                "value": "#20132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #720FBD

Color Lab

Pairs with #720FBD

UI roles & guardrails

In real applications

Scales

Every model

Export