What color is #721376?

#721376 is a dark, vivid purple. In RGB it is rgb(114, 19, 118), and in HSL hsl(298, 72%, 27%).

Is #721376 accessible as text?

On white, #721376 has a contrast ratio of 10.14:1 (passes WCAG AA for body text); on black it is 2.07:1 (fails). For text placed on #721376, use white for the best readability.

What is the closest Tailwind color to #721376?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #721376?

#721376 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #177613. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #721376 below.

Is #721376 good for buttons?

#721376 works well for buttons and highlights, but use white text on #721376 — black text only reaches 2.07:1, below the 4.5:1 needed for normal-size labels.

Is #721376 the same as CSS purple?

No — #721376 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#721376 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #721376

Not just a swatch — here's how #721376 works with other colors. Named schemes with #721376 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #721376 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #721376 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #721376 Anchor #3B2922 Surface #F2E2D1 Accent #9D9362 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #721376 Secondary #816381 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #721376 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #944396

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

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Color Lab

How #721376 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #721376

For UI

For branding

For interior

For fashion

People also use #721376 with

Indigo Tyrian Purple Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.1:1. Use

Subtle surface Use #ECC6ED for cards and hover fills. Tint 80

Avoid beside #761359 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #721376 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #721376;
  --color-base-rgb: 114 19 118;
  --color-base-oklch: oklch(39.9% 0.169 326.3);
  --color-50: #FDF1FD;
  --color-100: #F9DBFA;
  --color-200: #F2B9F3;
  --color-300: #E389E6;
  --color-400: #D15DD5;
  --color-500: #B63BBA;
  --color-600: #8B348E;
  --color-700: #632A64;
  --color-800: #411F42;
  --color-900: #281528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FDF1FD',
    100: '#F9DBFA',
    200: '#F2B9F3',
    300: '#E389E6',
    400: '#D15DD5',
    500: '#B63BBA',
    600: '#8B348E',
    700: '#632A64',
    800: '#411F42',
    900: '#281528',
  },
}

$base: #721376;
$base-ink: #FFFFFF;
$base-50: #FDF1FD;
$base-100: #F9DBFA;
$base-200: #F2B9F3;
$base-300: #E389E6;
$base-400: #D15DD5;
$base-500: #B63BBA;
$base-600: #8B348E;
$base-700: #632A64;
$base-800: #411F42;
$base-900: #281528;
$base-hover: #5C0F5F;
$base-subtle: #E4A9E6;

{
    "color": {
        "base": {
            "value": "#721376",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1FD",
                "type": "color"
            },
            "100": {
                "value": "#F9DBFA",
                "type": "color"
            },
            "200": {
                "value": "#F2B9F3",
                "type": "color"
            },
            "300": {
                "value": "#E389E6",
                "type": "color"
            },
            "400": {
                "value": "#D15DD5",
                "type": "color"
            },
            "500": {
                "value": "#B63BBA",
                "type": "color"
            },
            "600": {
                "value": "#8B348E",
                "type": "color"
            },
            "700": {
                "value": "#632A64",
                "type": "color"
            },
            "800": {
                "value": "#411F42",
                "type": "color"
            },
            "900": {
                "value": "#281528",
                "type": "color"
            }
        }
    }
}

Palettes built on #721376

Color Lab

Pairs with #721376

UI roles & guardrails

In real applications

Scales

Every model

Export