#7217BC is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7217BC works with other colors. Named schemes with #7217BC in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7217BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7217BC at work across the surfaces designers actually ship.
:root {
--color-base: #7217BC;
--color-base-rgb: 114 23 188;
--color-base-oklch: oklch(45.8% 0.226 302.1);
--color-50: #F8F1FE;
--color-100: #ECDAFB;
--color-200: #D9B6F6;
--color-300: #BD85EA;
--color-400: #9F58DA;
--color-500: #8136BF;
--color-600: #663091;
--color-700: #4B2867;
--color-800: #321E43;
--color-900: #201429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F8F1FE',
100: '#ECDAFB',
200: '#D9B6F6',
300: '#BD85EA',
400: '#9F58DA',
500: '#8136BF',
600: '#663091',
700: '#4B2867',
800: '#321E43',
900: '#201429',
},
}
$base: #7217BC; $base-ink: #FFFFFF; $base-50: #F8F1FE; $base-100: #ECDAFB; $base-200: #D9B6F6; $base-300: #BD85EA; $base-400: #9F58DA; $base-500: #8136BF; $base-600: #663091; $base-700: #4B2867; $base-800: #321E43; $base-900: #201429; $base-hover: #5A1295; $base-subtle: #D5B7ED;
{
"color": {
"base": {
"value": "#7217BC",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F1FE",
"type": "color"
},
"100": {
"value": "#ECDAFB",
"type": "color"
},
"200": {
"value": "#D9B6F6",
"type": "color"
},
"300": {
"value": "#BD85EA",
"type": "color"
},
"400": {
"value": "#9F58DA",
"type": "color"
},
"500": {
"value": "#8136BF",
"type": "color"
},
"600": {
"value": "#663091",
"type": "color"
},
"700": {
"value": "#4B2867",
"type": "color"
},
"800": {
"value": "#321E43",
"type": "color"
},
"900": {
"value": "#201429",
"type": "color"
}
}
}
}