What color is #72398E?

#72398E is a dark purple. In RGB it is rgb(114, 57, 142), and in HSL hsl(280, 43%, 39%).

Is #72398E accessible as text?

On white, #72398E has a contrast ratio of 7.80:1 (passes WCAG AA for body text); on black it is 2.69:1 (fails). For text placed on #72398E, use white for the best readability.

What is the closest Tailwind color to #72398E?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #72398E?

#72398E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #558E39. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #72398E below.

Is #72398E good for buttons?

#72398E works well for buttons and highlights, but use white text on #72398E — black text only reaches 2.69:1, below the 4.5:1 needed for normal-size labels.

Is #72398E the same as CSS rebeccapurple?

No — #72398E is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#72398E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #72398E

Not just a swatch — here's how #72398E works with other colors. Named schemes with #72398E in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #72398E Surface #F5E6D7 Anchor #5C213F Accent #E5C2C6 Secondary #332B2F

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #72398E Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #72398E Anchor #3B2922 Surface #F2E2D1 Accent #9F9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #72398E Secondary #8A7795 Support #9C9088 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #72398E Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9360AE

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #72398E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 91/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #72398E

For UI

For branding

For interior

For fashion

People also use #72398E with

Dark Slate Blue Plum Olive Drab Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.8:1. Use

Subtle surface Use #E3D6EA for cards and hover fills. Tint 80

Avoid beside #8E398E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #72398E at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #72398E;
  --color-base-rgb: 114 57 142;
  --color-base-oklch: oklch(45.6% 0.142 313.1);
  --color-50: #F9F4FB;
  --color-100: #EEE1F4;
  --color-200: #DCC5E8;
  --color-300: #C19CD3;
  --color-400: #A575BD;
  --color-500: #8755A0;
  --color-600: #6A467C;
  --color-700: #4D3659;
  --color-800: #34263B;
  --color-900: #211924;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#F9F4FB',
    100: '#EEE1F4',
    200: '#DCC5E8',
    300: '#C19CD3',
    400: '#A575BD',
    500: '#8755A0',
    600: '#6A467C',
    700: '#4D3659',
    800: '#34263B',
    900: '#211924',
  },
}

$base: #72398E;
$base-ink: #FFFFFF;
$base-50: #F9F4FB;
$base-100: #EEE1F4;
$base-200: #DCC5E8;
$base-300: #C19CD3;
$base-400: #A575BD;
$base-500: #8755A0;
$base-600: #6A467C;
$base-700: #4D3659;
$base-800: #34263B;
$base-900: #211924;
$base-hover: #5B2D72;
$base-subtle: #D5C1E0;

{
    "color": {
        "base": {
            "value": "#72398E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F4FB",
                "type": "color"
            },
            "100": {
                "value": "#EEE1F4",
                "type": "color"
            },
            "200": {
                "value": "#DCC5E8",
                "type": "color"
            },
            "300": {
                "value": "#C19CD3",
                "type": "color"
            },
            "400": {
                "value": "#A575BD",
                "type": "color"
            },
            "500": {
                "value": "#8755A0",
                "type": "color"
            },
            "600": {
                "value": "#6A467C",
                "type": "color"
            },
            "700": {
                "value": "#4D3659",
                "type": "color"
            },
            "800": {
                "value": "#34263B",
                "type": "color"
            },
            "900": {
                "value": "#211924",
                "type": "color"
            }
        }
    }
}

Palettes built on #72398E

Color Lab

Pairs with #72398E

UI roles & guardrails

In real applications

Scales

Every model

Export