What color is #723B60?

#723B60 is a dark, muted magenta. In RGB it is rgb(114, 59, 96), and in HSL hsl(320, 32%, 34%).

Is #723B60 accessible as text?

On white, #723B60 has a contrast ratio of 8.37:1 (passes WCAG AA for body text); on black it is 2.51:1 (fails). For text placed on #723B60, use white for the best readability.

What is the closest Tailwind color to #723B60?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #723B60?

#723B60 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3B724D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #723B60 below.

Is #723B60 good for buttons?

#723B60 works well for buttons and highlights, but use white text on #723B60 — black text only reaches 2.51:1, below the 4.5:1 needed for normal-size labels.

Is #723B60 the same as CSS rebeccapurple?

No — #723B60 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#723B60 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #723B60

Not just a swatch — here's how #723B60 works with other colors. Named schemes with #723B60 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #723B60 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #723B60 Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #723B60 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #723B60 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Byzantium sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #723B60 Secondary #87727E Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #723B60 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 71/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 25/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 78/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #723B60

For UI

For branding

For interior

For fashion

People also use #723B60 with

Plum Garnet Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.4:1. Use

Subtle surface Use #E5D6E0 for cards and hover fills. Tint 80

Avoid beside #723B4D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #723B60 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #723B60;
  --color-base-rgb: 114 59 96;
  --color-base-oklch: oklch(43.4% 0.092 340.9);
  --color-50: #FAF5F8;
  --color-100: #F2E4ED;
  --color-200: #E3C9DB;
  --color-300: #CCA3BE;
  --color-400: #B37FA2;
  --color-500: #975E84;
  --color-600: #754D68;
  --color-700: #543A4C;
  --color-800: #382933;
  --color-900: #231A20;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FAF5F8',
    100: '#F2E4ED',
    200: '#E3C9DB',
    300: '#CCA3BE',
    400: '#B37FA2',
    500: '#975E84',
    600: '#754D68',
    700: '#543A4C',
    800: '#382933',
    900: '#231A20',
  },
}

$base: #723B60;
$base-ink: #FFFFFF;
$base-50: #FAF5F8;
$base-100: #F2E4ED;
$base-200: #E3C9DB;
$base-300: #CCA3BE;
$base-400: #B37FA2;
$base-500: #975E84;
$base-600: #754D68;
$base-700: #543A4C;
$base-800: #382933;
$base-900: #231A20;
$base-hover: #5C2F4D;
$base-subtle: #D9C0D1;

{
    "color": {
        "base": {
            "value": "#723B60",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5F8",
                "type": "color"
            },
            "100": {
                "value": "#F2E4ED",
                "type": "color"
            },
            "200": {
                "value": "#E3C9DB",
                "type": "color"
            },
            "300": {
                "value": "#CCA3BE",
                "type": "color"
            },
            "400": {
                "value": "#B37FA2",
                "type": "color"
            },
            "500": {
                "value": "#975E84",
                "type": "color"
            },
            "600": {
                "value": "#754D68",
                "type": "color"
            },
            "700": {
                "value": "#543A4C",
                "type": "color"
            },
            "800": {
                "value": "#382933",
                "type": "color"
            },
            "900": {
                "value": "#231A20",
                "type": "color"
            }
        }
    }
}

Palettes built on #723B60

Color Lab

Pairs with #723B60

UI roles & guardrails

In real applications

Scales

Every model

Export