What color is #723BA5?

#723BA5 is a medium violet. In RGB it is rgb(114, 59, 165), and in HSL hsl(271, 47%, 44%).

Is #723BA5 accessible as text?

On white, #723BA5 has a contrast ratio of 7.28:1 (passes WCAG AA for body text); on black it is 2.88:1 (fails). For text placed on #723BA5, use white for the best readability.

What is the closest Tailwind color to #723BA5?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #723BA5?

#723BA5 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6EA53B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #723BA5 below.

Is #723BA5 good for buttons?

#723BA5 works well for buttons and highlights, but use white text on #723BA5 — black text only reaches 2.88:1, below the 4.5:1 needed for normal-size labels.

Is #723BA5 the same as CSS rebeccapurple?

No — #723BA5 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#723BA5 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #723BA5

Not just a swatch — here's how #723BA5 works with other colors. Named schemes with #723BA5 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #723BA5 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #723BA5 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #723BA5 Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #723BA5 Anchor #3B2923 Surface #F2E1D1 Accent #A09361 Secondary #3C3734

Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #723BA5 Secondary #8C7CA1 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

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Color Lab

How #723BA5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 37/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 92/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #723BA5

For UI

For branding

For interior

For fashion

People also use #723BA5 with

Cerulean Fandango Greenery Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.3:1. Use

Subtle surface Use #E3D9EC for cards and hover fills. Tint 80

Avoid beside #953BA5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #723BA5 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #723BA5;
  --color-base-rgb: 114 59 165;
  --color-base-oklch: oklch(47.4% 0.166 304.7);
  --color-50: #F7F3FB;
  --color-100: #EBE0F5;
  --color-200: #D7C3E9;
  --color-300: #B999D6;
  --color-400: #9A72C0;
  --color-500: #7C51A4;
  --color-600: #62447E;
  --color-700: #48345A;
  --color-800: #31253C;
  --color-900: #1F1825;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F7F3FB',
    100: '#EBE0F5',
    200: '#D7C3E9',
    300: '#B999D6',
    400: '#9A72C0',
    500: '#7C51A4',
    600: '#62447E',
    700: '#48345A',
    800: '#31253C',
    900: '#1F1825',
  },
}

$base: #723BA5;
$base-ink: #FFFFFF;
$base-50: #F7F3FB;
$base-100: #EBE0F5;
$base-200: #D7C3E9;
$base-300: #B999D6;
$base-400: #9A72C0;
$base-500: #7C51A4;
$base-600: #62447E;
$base-700: #48345A;
$base-800: #31253C;
$base-900: #1F1825;
$base-hover: #5B3084;
$base-subtle: #D5C5E3;

{
    "color": {
        "base": {
            "value": "#723BA5",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F3FB",
                "type": "color"
            },
            "100": {
                "value": "#EBE0F5",
                "type": "color"
            },
            "200": {
                "value": "#D7C3E9",
                "type": "color"
            },
            "300": {
                "value": "#B999D6",
                "type": "color"
            },
            "400": {
                "value": "#9A72C0",
                "type": "color"
            },
            "500": {
                "value": "#7C51A4",
                "type": "color"
            },
            "600": {
                "value": "#62447E",
                "type": "color"
            },
            "700": {
                "value": "#48345A",
                "type": "color"
            },
            "800": {
                "value": "#31253C",
                "type": "color"
            },
            "900": {
                "value": "#1F1825",
                "type": "color"
            }
        }
    }
}

Palettes built on #723BA5

Color Lab

Pairs with #723BA5

UI roles & guardrails

In real applications

Scales

Every model

Export