What color is #723D70?

#723D70 is a dark, muted purple. In RGB it is rgb(114, 61, 112), and in HSL hsl(302, 30%, 34%).

Is #723D70 accessible as text?

On white, #723D70 has a contrast ratio of 8.02:1 (passes WCAG AA for body text); on black it is 2.62:1 (fails). For text placed on #723D70, use white for the best readability.

What is the closest Tailwind color to #723D70?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #723D70?

#723D70 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3D713E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #723D70 below.

Is #723D70 good for buttons?

#723D70 works well for buttons and highlights, but use white text on #723D70 — black text only reaches 2.62:1, below the 4.5:1 needed for normal-size labels.

Is #723D70 the same as CSS rebeccapurple?

No — #723D70 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#723D70 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #723D70

Not just a swatch — here's how #723D70 works with other colors. Named schemes with #723D70 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #723D70 Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #723D70 Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #723D70 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #723D70 Secondary #887587 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #723D70 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #946291

Byzantium is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Byzantium.

Build a working theme in the generator →

Color Lab

How #723D70 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 55/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 65/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 28/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 83/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #723D70

For UI

For branding

For interior

For fashion

People also use #723D70 with

Ultra Violet Eggplant Dark Olive Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #E5D6E4 for cards and hover fills. Tint 80

Avoid beside #713D5E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #723D70 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #723D70;
  --color-base-rgb: 114 61 112;
  --color-base-oklch: oklch(44.5% 0.103 328.5);
  --color-50: #FAF5FA;
  --color-100: #F1E4F1;
  --color-200: #E2CAE2;
  --color-300: #CBA4CA;
  --color-400: #B280B0;
  --color-500: #956093;
  --color-600: #744E72;
  --color-700: #543B53;
  --color-800: #382937;
  --color-900: #231B22;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FAF5FA',
    100: '#F1E4F1',
    200: '#E2CAE2',
    300: '#CBA4CA',
    400: '#B280B0',
    500: '#956093',
    600: '#744E72',
    700: '#543B53',
    800: '#382937',
    900: '#231B22',
  },
}

$base: #723D70;
$base-ink: #FFFFFF;
$base-50: #FAF5FA;
$base-100: #F1E4F1;
$base-200: #E2CAE2;
$base-300: #CBA4CA;
$base-400: #B280B0;
$base-500: #956093;
$base-600: #744E72;
$base-700: #543B53;
$base-800: #382937;
$base-900: #231B22;
$base-hover: #5A3159;
$base-subtle: #D8C1D7;

{
    "color": {
        "base": {
            "value": "#723D70",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5FA",
                "type": "color"
            },
            "100": {
                "value": "#F1E4F1",
                "type": "color"
            },
            "200": {
                "value": "#E2CAE2",
                "type": "color"
            },
            "300": {
                "value": "#CBA4CA",
                "type": "color"
            },
            "400": {
                "value": "#B280B0",
                "type": "color"
            },
            "500": {
                "value": "#956093",
                "type": "color"
            },
            "600": {
                "value": "#744E72",
                "type": "color"
            },
            "700": {
                "value": "#543B53",
                "type": "color"
            },
            "800": {
                "value": "#382937",
                "type": "color"
            },
            "900": {
                "value": "#231B22",
                "type": "color"
            }
        }
    }
}