What color is #72467A?

#72467A is a dark, muted purple. In RGB it is rgb(114, 70, 122), and in HSL hsl(291, 27%, 38%).

Is #72467A accessible as text?

On white, #72467A has a contrast ratio of 7.31:1 (passes WCAG AA for body text); on black it is 2.87:1 (fails). For text placed on #72467A, use white for the best readability.

What is the closest Tailwind color to #72467A?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #72467A?

#72467A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4F7B47. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #72467A below.

Is #72467A good for buttons?

#72467A works well for buttons and highlights, but use white text on #72467A — black text only reaches 2.87:1, below the 4.5:1 needed for normal-size labels.

Is #72467A the same as CSS rebeccapurple?

No — #72467A is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#72467A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #72467A

Not just a swatch — here's how #72467A works with other colors. Named schemes with #72467A in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #72467A Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #72467A Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #72467A Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #72467A Secondary #8C7C8E Support #9C9087 Ink #18140F

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #72467A Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #946A9B

Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.

Build a working theme in the generator →

Color Lab

How #72467A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 40/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 67/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 60/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 26/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #72467A

For UI

For branding

For interior

For fashion

People also use #72467A with

Ultra Violet Cordovan Fern Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.3:1. Use

Subtle surface Use #E4D9E6 for cards and hover fills. Tint 80

Avoid beside #7B4771 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #72467A at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #72467A;
  --color-base-rgb: 114 70 122;
  --color-base-oklch: oklch(46.6% 0.097 321.3);
  --color-50: #F9F5FA;
  --color-100: #EFE5F0;
  --color-200: #DECBE1;
  --color-300: #C4A6C9;
  --color-400: #A983AF;
  --color-500: #8B6392;
  --color-600: #6D5072;
  --color-700: #4F3D52;
  --color-800: #352A37;
  --color-900: #211B22;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultra-violet: {
    50: '#F9F5FA',
    100: '#EFE5F0',
    200: '#DECBE1',
    300: '#C4A6C9',
    400: '#A983AF',
    500: '#8B6392',
    600: '#6D5072',
    700: '#4F3D52',
    800: '#352A37',
    900: '#211B22',
  },
}

$base: #72467A;
$base-ink: #FFFFFF;
$base-50: #F9F5FA;
$base-100: #EFE5F0;
$base-200: #DECBE1;
$base-300: #C4A6C9;
$base-400: #A983AF;
$base-500: #8B6392;
$base-600: #6D5072;
$base-700: #4F3D52;
$base-800: #352A37;
$base-900: #211B22;
$base-hover: #5C3962;
$base-subtle: #D6C6D9;

{
    "color": {
        "base": {
            "value": "#72467A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5FA",
                "type": "color"
            },
            "100": {
                "value": "#EFE5F0",
                "type": "color"
            },
            "200": {
                "value": "#DECBE1",
                "type": "color"
            },
            "300": {
                "value": "#C4A6C9",
                "type": "color"
            },
            "400": {
                "value": "#A983AF",
                "type": "color"
            },
            "500": {
                "value": "#8B6392",
                "type": "color"
            },
            "600": {
                "value": "#6D5072",
                "type": "color"
            },
            "700": {
                "value": "#4F3D52",
                "type": "color"
            },
            "800": {
                "value": "#352A37",
                "type": "color"
            },
            "900": {
                "value": "#211B22",
                "type": "color"
            }
        }
    }
}

Palettes built on #72467A

Color Lab

Pairs with #72467A

UI roles & guardrails

In real applications

Scales

Every model

Export