#725AAA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #725AAA works with other colors. Named schemes with #725AAA in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #725AAA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #725AAA at work across the surfaces designers actually ship.
:root {
--color-base: #725AAA;
--color-base-rgb: 114 90 170;
--color-base-oklch: oklch(52.8% 0.124 295.7);
--color-50: #F6F5FA;
--color-100: #E8E4F2;
--color-200: #D1C9E3;
--color-300: #AFA3CC;
--color-400: #8E7FB3;
--color-500: #6F5E97;
--color-600: #594D75;
--color-700: #423A54;
--color-800: #2D2938;
--color-900: #1D1A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F6F5FA',
100: '#E8E4F2',
200: '#D1C9E3',
300: '#AFA3CC',
400: '#8E7FB3',
500: '#6F5E97',
600: '#594D75',
700: '#423A54',
800: '#2D2938',
900: '#1D1A23',
},
}
$base: #725AAA; $base-ink: #FFFFFF; $base-50: #F6F5FA; $base-100: #E8E4F2; $base-200: #D1C9E3; $base-300: #AFA3CC; $base-400: #8E7FB3; $base-500: #6F5E97; $base-600: #594D75; $base-700: #423A54; $base-800: #2D2938; $base-900: #1D1A23; $base-hover: #5B4789; $base-subtle: #D6D0E3;
{
"color": {
"base": {
"value": "#725AAA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E8E4F2",
"type": "color"
},
"200": {
"value": "#D1C9E3",
"type": "color"
},
"300": {
"value": "#AFA3CC",
"type": "color"
},
"400": {
"value": "#8E7FB3",
"type": "color"
},
"500": {
"value": "#6F5E97",
"type": "color"
},
"600": {
"value": "#594D75",
"type": "color"
},
"700": {
"value": "#423A54",
"type": "color"
},
"800": {
"value": "#2D2938",
"type": "color"
},
"900": {
"value": "#1D1A23",
"type": "color"
}
}
}
}