Nearest named color: Medium Slate Blue
#7261EE
#7261EE
Nearest named
Medium Slate Blue
Family
Blue
Lightness
58.6%
Chroma
0.204
Hue angle
283.6°
Temperature
Cool
Contrast on white
4.51:1 · AA
Contrast on black
4.12:1 · AA Large
Web-safe
#6666FF
CSS oklch()
59% 0.20 284

#7261EE is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #7261EE

Not just a swatch — here's how #7261EE works with other colors. Named schemes with #7261EE in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Medium Slate Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Slate Blue.

Berry & Cream Lead · 5 colors

Medium Slate Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Medium Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Slate Blue carrying the quiet middle.

Coastal Morning Lead · 5 colors

Medium Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Medium Slate Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #7261EE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 20/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 36/100
Low
Middle-weight — neither delicate nor heavy.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 44/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 79/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 81/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 70/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7261EE

For UI
For branding
For interior
For fashion
People also use #7261EE with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.5:1. Use
Subtle surface Use #E6E4F8 for cards and hover fills. Tint 80
Avoid beside #A162EF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7261EE at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7261EE;
  --color-base-rgb: 114 97 238;
  --color-base-oklch: oklch(58.6% 0.204 283.6);
  --color-50: #F2F1FE;
  --color-100: #DDD9FC;
  --color-200: #BDB5F7;
  --color-300: #9083EC;
  --color-400: #6656DC;
  --color-500: #4433C2;
  --color-600: #3A2E93;
  --color-700: #2E2768;
  --color-800: #221D44;
  --color-900: #16142A;
  --color-on-base: #141310;
}