#726AAA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #726AAA works with other colors. Named schemes with #726AAA in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #726AAA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #726AAA at work across the surfaces designers actually ship.
:root {
--color-base: #726AAA;
--color-base-rgb: 114 106 170;
--color-base-oklch: oklch(55.9% 0.098 288.5);
--color-50: #F6F5FA;
--color-100: #E6E5F0;
--color-200: #CECBE1;
--color-300: #ABA6C9;
--color-400: #8983AF;
--color-500: #696392;
--color-600: #555072;
--color-700: #3F3D52;
--color-800: #2C2A37;
--color-900: #1C1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F6F5FA',
100: '#E6E5F0',
200: '#CECBE1',
300: '#ABA6C9',
400: '#8983AF',
500: '#696392',
600: '#555072',
700: '#3F3D52',
800: '#2C2A37',
900: '#1C1B22',
},
}
$base: #726AAA; $base-ink: #FFFFFF; $base-50: #F6F5FA; $base-100: #E6E5F0; $base-200: #CECBE1; $base-300: #ABA6C9; $base-400: #8983AF; $base-500: #696392; $base-600: #555072; $base-700: #3F3D52; $base-800: #2C2A37; $base-900: #1C1B22; $base-hover: #58508C; $base-subtle: #D7D5E3;
{
"color": {
"base": {
"value": "#726AAA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E6E5F0",
"type": "color"
},
"200": {
"value": "#CECBE1",
"type": "color"
},
"300": {
"value": "#ABA6C9",
"type": "color"
},
"400": {
"value": "#8983AF",
"type": "color"
},
"500": {
"value": "#696392",
"type": "color"
},
"600": {
"value": "#555072",
"type": "color"
},
"700": {
"value": "#3F3D52",
"type": "color"
},
"800": {
"value": "#2C2A37",
"type": "color"
},
"900": {
"value": "#1C1B22",
"type": "color"
}
}
}
}