#726ABA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #726ABA works with other colors. Named schemes with #726ABA in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #726ABA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #726ABA at work across the surfaces designers actually ship.
:root {
--color-base: #726ABA;
--color-base-rgb: 114 106 186;
--color-base-oklch: oklch(56.8% 0.121 286.4);
--color-50: #F5F4FA;
--color-100: #E4E3F3;
--color-200: #CAC7E5;
--color-300: #A4A0CF;
--color-400: #807AB8;
--color-500: #605A9B;
--color-600: #4E4A78;
--color-700: #3B3856;
--color-800: #292839;
--color-900: #1B1A24;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F5F4FA',
100: '#E4E3F3',
200: '#CAC7E5',
300: '#A4A0CF',
400: '#807AB8',
500: '#605A9B',
600: '#4E4A78',
700: '#3B3856',
800: '#292839',
900: '#1B1A24',
},
}
$base: #726ABA; $base-ink: #FFFFFF; $base-50: #F5F4FA; $base-100: #E4E3F3; $base-200: #CAC7E5; $base-300: #A4A0CF; $base-400: #807AB8; $base-500: #605A9B; $base-600: #4E4A78; $base-700: #3B3856; $base-800: #292839; $base-900: #1B1A24; $base-hover: #52499F; $base-subtle: #D7D5E7;
{
"color": {
"base": {
"value": "#726ABA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F4FA",
"type": "color"
},
"100": {
"value": "#E4E3F3",
"type": "color"
},
"200": {
"value": "#CAC7E5",
"type": "color"
},
"300": {
"value": "#A4A0CF",
"type": "color"
},
"400": {
"value": "#807AB8",
"type": "color"
},
"500": {
"value": "#605A9B",
"type": "color"
},
"600": {
"value": "#4E4A78",
"type": "color"
},
"700": {
"value": "#3B3856",
"type": "color"
},
"800": {
"value": "#292839",
"type": "color"
},
"900": {
"value": "#1B1A24",
"type": "color"
}
}
}
}