#726DC5 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #726DC5 works with other colors. Named schemes with #726DC5 in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #726DC5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #726DC5 at work across the surfaces designers actually ship.
:root {
--color-base: #726DC5;
--color-base-rgb: 114 109 197;
--color-base-oklch: oklch(58.0% 0.132 284.0);
--color-50: #F4F4FB;
--color-100: #E2E1F4;
--color-200: #C6C5E8;
--color-300: #9F9CD3;
--color-400: #7975BD;
--color-500: #5855A0;
--color-600: #49467C;
--color-700: #383659;
--color-800: #27263B;
--color-900: #191924;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F4F4FB',
100: '#E2E1F4',
200: '#C6C5E8',
300: '#9F9CD3',
400: '#7975BD',
500: '#5855A0',
600: '#49467C',
700: '#383659',
800: '#27263B',
900: '#191924',
},
}
$base: #726DC5; $base-ink: #141310; $base-50: #F4F4FB; $base-100: #E2E1F4; $base-200: #C6C5E8; $base-300: #9F9CD3; $base-400: #7975BD; $base-500: #5855A0; $base-600: #49467C; $base-700: #383659; $base-800: #27263B; $base-900: #191924; $base-hover: #4B46AF; $base-subtle: #D7D6EA;
{
"color": {
"base": {
"value": "#726DC5",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F4FB",
"type": "color"
},
"100": {
"value": "#E2E1F4",
"type": "color"
},
"200": {
"value": "#C6C5E8",
"type": "color"
},
"300": {
"value": "#9F9CD3",
"type": "color"
},
"400": {
"value": "#7975BD",
"type": "color"
},
"500": {
"value": "#5855A0",
"type": "color"
},
"600": {
"value": "#49467C",
"type": "color"
},
"700": {
"value": "#383659",
"type": "color"
},
"800": {
"value": "#27263B",
"type": "color"
},
"900": {
"value": "#191924",
"type": "color"
}
}
}
}