#726EA2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #726EA2 works with other colors. Named schemes with #726EA2 in its natural role, and a note on why the supporting colors balance it.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #726EA2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #726EA2 at work across the surfaces designers actually ship.
:root {
--color-base: #726EA2;
--color-base-rgb: 114 110 162;
--color-base-oklch: oklch(56.3% 0.080 287.1);
--color-50: #F6F6F9;
--color-100: #E7E6EF;
--color-200: #CFCDDF;
--color-300: #ACA9C6;
--color-400: #8A87AB;
--color-500: #6A678E;
--color-600: #55536F;
--color-700: #403F50;
--color-800: #2C2B36;
--color-900: #1C1C22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F6F6F9',
100: '#E7E6EF',
200: '#CFCDDF',
300: '#ACA9C6',
400: '#8A87AB',
500: '#6A678E',
600: '#55536F',
700: '#403F50',
800: '#2C2B36',
900: '#1C1C22',
},
}
$base: #726EA2; $base-ink: #FFFFFF; $base-50: #F6F6F9; $base-100: #E7E6EF; $base-200: #CFCDDF; $base-300: #ACA9C6; $base-400: #8A87AB; $base-500: #6A678E; $base-600: #55536F; $base-700: #403F50; $base-800: #2C2B36; $base-900: #1C1C22; $base-hover: #585484; $base-subtle: #D6D5E1;
{
"color": {
"base": {
"value": "#726EA2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F6F9",
"type": "color"
},
"100": {
"value": "#E7E6EF",
"type": "color"
},
"200": {
"value": "#CFCDDF",
"type": "color"
},
"300": {
"value": "#ACA9C6",
"type": "color"
},
"400": {
"value": "#8A87AB",
"type": "color"
},
"500": {
"value": "#6A678E",
"type": "color"
},
"600": {
"value": "#55536F",
"type": "color"
},
"700": {
"value": "#403F50",
"type": "color"
},
"800": {
"value": "#2C2B36",
"type": "color"
},
"900": {
"value": "#1C1C22",
"type": "color"
}
}
}
}