What color is #72704B?

#72704B is a dark, muted yellow. In RGB it is rgb(114, 112, 75), and in HSL hsl(57, 21%, 37%).

Is #72704B accessible as text?

On white, #72704B has a contrast ratio of 5.08:1 (passes WCAG AA for body text); on black it is 4.13:1 (fails). For text placed on #72704B, use white for the best readability.

What is the closest Tailwind color to #72704B?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #72704B?

#72704B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4B4D72. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #72704B below.

Is #72704B good for buttons?

#72704B works well for buttons and highlights, but use white text on #72704B — black text only reaches 4.13:1, below the 4.5:1 needed for normal-size labels.

Is #72704B the same as CSS dimgray?

No — #72704B is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#72704B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #72704B

Not just a swatch — here's how #72704B works with other colors. Named schemes with #72704B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #72704B Secondary #B1690A Accent #6D7A48 Surface #F3ECDD Anchor #3A2B1F

This palette keeps Raw Umber as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #72704B Anchor #392B1F Surface #EEE3D0 Accent #8C996A Secondary #3B3833

Raw Umber anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #72704B Secondary #774C1F Surface #E7DAC0 Accent #3E513E Anchor #5B2226

Raw Umber plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Botanical Studio Lead · 5 colors

Lead #72704B Secondary #526A36 Accent #B1690A Surface #F0E9D6 Anchor #3D2F21

Raw Umber leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #72704B Secondary #99988B Support #999186 Ink #17140F

Raw Umber is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Raw Umber carrying the quiet middle.

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Color Lab

How #72704B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 44/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 52/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 73/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 50/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 21/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 74/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 40/100

Low

Usable as a tinted surface in measured doses.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #72704B

For UI

For branding

For interior

For fashion

People also use #72704B with

Shadow Fern Green Ultra Violet Greige Army Green

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.1:1. Use

Subtle surface Use #E4E3DA for cards and hover fills. Tint 80

Avoid beside #67724B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #72704B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #72704B;
  --color-base-rgb: 114 112 75;
  --color-base-oklch: oklch(53.7% 0.054 105.4);
  --color-50: #F9F9F6;
  --color-100: #EFEFE6;
  --color-200: #DFDECE;
  --color-300: #C5C4AA;
  --color-400: #AAA988;
  --color-500: #8D8B68;
  --color-600: #6E6D54;
  --color-700: #504F3F;
  --color-800: #35352B;
  --color-900: #21211C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  raw-umber: {
    50: '#F9F9F6',
    100: '#EFEFE6',
    200: '#DFDECE',
    300: '#C5C4AA',
    400: '#AAA988',
    500: '#8D8B68',
    600: '#6E6D54',
    700: '#504F3F',
    800: '#35352B',
    900: '#21211C',
  },
}

$base: #72704B;
$base-ink: #FFFFFF;
$base-50: #F9F9F6;
$base-100: #EFEFE6;
$base-200: #DFDECE;
$base-300: #C5C4AA;
$base-400: #AAA988;
$base-500: #8D8B68;
$base-600: #6E6D54;
$base-700: #504F3F;
$base-800: #35352B;
$base-900: #21211C;
$base-hover: #5B5A3C;
$base-subtle: #D6D6C7;

{
    "color": {
        "base": {
            "value": "#72704B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F9F6",
                "type": "color"
            },
            "100": {
                "value": "#EFEFE6",
                "type": "color"
            },
            "200": {
                "value": "#DFDECE",
                "type": "color"
            },
            "300": {
                "value": "#C5C4AA",
                "type": "color"
            },
            "400": {
                "value": "#AAA988",
                "type": "color"
            },
            "500": {
                "value": "#8D8B68",
                "type": "color"
            },
            "600": {
                "value": "#6E6D54",
                "type": "color"
            },
            "700": {
                "value": "#504F3F",
                "type": "color"
            },
            "800": {
                "value": "#35352B",
                "type": "color"
            },
            "900": {
                "value": "#21211C",
                "type": "color"
            }
        }
    }
}

Palettes built on #72704B

Color Lab

Pairs with #72704B

UI roles & guardrails

In real applications

Scales

Every model

Export