Nearest named color: Very Peri
#7271B1
#7271B1
Nearest named
Very Peri
Family
Blue
Lightness
57.7%
Chroma
0.097
Hue angle
283.6°
Temperature
Cool
Contrast on white
4.46:1 · AA Large
Contrast on black
4.17:1 · AA Large
Web-safe
#666699
CSS oklch()
58% 0.10 284

#7271B1 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7271B1

Not just a swatch — here's how #7271B1 works with other colors. Named schemes with #7271B1 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #7271B1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 33/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 49/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 42/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 62/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 49/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 26/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 89/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 30/100
Low
Usable as a tinted surface in measured doses.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7271B1

For UI
For branding
For interior
For fashion
People also use #7271B1 with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.5:1. Use
Subtle surface Use #E5E4EE for cards and hover fills. Tint 80
Avoid beside #8872B1 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7271B1 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7271B1;
  --color-base-rgb: 114 113 177;
  --color-base-oklch: oklch(57.7% 0.097 283.6);
  --color-50: #F5F5FA;
  --color-100: #E5E4F1;
  --color-200: #CBCAE2;
  --color-300: #A6A5CA;
  --color-400: #8281B1;
  --color-500: #626194;
  --color-600: #4F4F73;
  --color-700: #3C3C53;
  --color-800: #2A2937;
  --color-900: #1B1B23;
  --color-on-base: #141310;
}