#727ABC is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #727ABC works with other colors. Named schemes with #727ABC in its natural role, and a note on why the supporting colors balance it.
Glaucous opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Glaucous plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Glaucous anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Glaucous sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Glaucous is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Glaucous carrying the quiet middle.
How #727ABC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #727ABC at work across the surfaces designers actually ship.
:root {
--color-base: #727ABC;
--color-base-rgb: 114 122 188;
--color-base-oklch: oklch(60.1% 0.101 277.6);
--color-50: #F4F5FA;
--color-100: #E3E4F2;
--color-200: #C8CAE5;
--color-300: #A0A5CF;
--color-400: #7B81B7;
--color-500: #5B619A;
--color-600: #4A4F77;
--color-700: #393C56;
--color-800: #282A39;
--color-900: #1A1B23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
glaucous: {
50: '#F4F5FA',
100: '#E3E4F2',
200: '#C8CAE5',
300: '#A0A5CF',
400: '#7B81B7',
500: '#5B619A',
600: '#4A4F77',
700: '#393C56',
800: '#282A39',
900: '#1A1B23',
},
}
$base: #727ABC; $base-ink: #141310; $base-50: #F4F5FA; $base-100: #E3E4F2; $base-200: #C8CAE5; $base-300: #A0A5CF; $base-400: #7B81B7; $base-500: #5B619A; $base-600: #4A4F77; $base-700: #393C56; $base-800: #282A39; $base-900: #1A1B23; $base-hover: #4D56A4; $base-subtle: #D7D9E8;
{
"color": {
"base": {
"value": "#727ABC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F5FA",
"type": "color"
},
"100": {
"value": "#E3E4F2",
"type": "color"
},
"200": {
"value": "#C8CAE5",
"type": "color"
},
"300": {
"value": "#A0A5CF",
"type": "color"
},
"400": {
"value": "#7B81B7",
"type": "color"
},
"500": {
"value": "#5B619A",
"type": "color"
},
"600": {
"value": "#4A4F77",
"type": "color"
},
"700": {
"value": "#393C56",
"type": "color"
},
"800": {
"value": "#282A39",
"type": "color"
},
"900": {
"value": "#1A1B23",
"type": "color"
}
}
}
}