#727BC2 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #727BC2 works with other colors. Named schemes with #727BC2 in its natural role, and a note on why the supporting colors balance it.
Glaucous opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Glaucous plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Glaucous anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Glaucous sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Glaucous is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Glaucous carrying the quiet middle.
How #727BC2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #727BC2 at work across the surfaces designers actually ship.
:root {
--color-base: #727BC2;
--color-base-rgb: 114 123 194;
--color-base-oklch: oklch(60.6% 0.108 277.2);
--color-50: #F4F5FB;
--color-100: #E2E4F3;
--color-200: #C6CAE6;
--color-300: #9EA4D1;
--color-400: #7880BA;
--color-500: #575F9E;
--color-600: #484E7A;
--color-700: #373B58;
--color-800: #27293A;
--color-900: #191A24;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
glaucous: {
50: '#F4F5FB',
100: '#E2E4F3',
200: '#C6CAE6',
300: '#9EA4D1',
400: '#7880BA',
500: '#575F9E',
600: '#484E7A',
700: '#373B58',
800: '#27293A',
900: '#191A24',
},
}
$base: #727BC2; $base-ink: #141310; $base-50: #F4F5FB; $base-100: #E2E4F3; $base-200: #C6CAE6; $base-300: #9EA4D1; $base-400: #7880BA; $base-500: #575F9E; $base-600: #484E7A; $base-700: #373B58; $base-800: #27293A; $base-900: #191A24; $base-hover: #4955AB; $base-subtle: #D7D9EA;
{
"color": {
"base": {
"value": "#727BC2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F5FB",
"type": "color"
},
"100": {
"value": "#E2E4F3",
"type": "color"
},
"200": {
"value": "#C6CAE6",
"type": "color"
},
"300": {
"value": "#9EA4D1",
"type": "color"
},
"400": {
"value": "#7880BA",
"type": "color"
},
"500": {
"value": "#575F9E",
"type": "color"
},
"600": {
"value": "#484E7A",
"type": "color"
},
"700": {
"value": "#373B58",
"type": "color"
},
"800": {
"value": "#27293A",
"type": "color"
},
"900": {
"value": "#191A24",
"type": "color"
}
}
}
}