What color is #727BCB?

#727BCB is a light, soft blue-violet. In RGB it is rgb(114, 123, 203), and in HSL hsl(234, 46%, 62%).

Is #727BCB accessible as text?

On white, #727BCB has a contrast ratio of 3.88:1 (fails WCAG AA for body text); on black it is 5.41:1 (passes). For text placed on #727BCB, use black for the best readability.

What is the closest Tailwind color to #727BCB?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #727BCB?

#727BCB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CBC272. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #727BCB below.

Is #727BCB good for buttons?

#727BCB works well for buttons and highlights, but use black text on #727BCB — white text only reaches 3.88:1, below the 4.5:1 needed for normal-size labels.

Is #727BCB the same as CSS mediumpurple?

No — #727BCB is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#727BCB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #727BCB

Not just a swatch — here's how #727BCB works with other colors. Named schemes with #727BCB in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #727BCB Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Glaucous opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #727BCB Secondary #7F4534 Surface #EED7C2 Accent #365247 Anchor #582239

Glaucous plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #727BCB Anchor #3B2923 Surface #F3E1D2 Accent #769F7B Secondary #3C3734

Glaucous anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #727BCB Surface #F6E5D8 Anchor #5B2142 Accent #E5C2C9 Secondary #322B2F

Glaucous sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #727BCB Secondary #A7ACCA Support #9D9088 Ink #18140F

Glaucous is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Glaucous carrying the quiet middle.

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Color Lab

How #727BCB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 26/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 88/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 26/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #727BCB

For UI

For branding

For interior

For fashion

People also use #727BCB with

Sky Blue Medium Purple Dark Khaki Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.8:1. Use

Subtle surface Use #E5E6F2 for cards and hover fills. Tint 80

Avoid beside #8672CB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #727BCB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #727BCB;
  --color-base-rgb: 114 123 203;
  --color-base-oklch: oklch(61.1% 0.121 277.3);
  --color-50: #F3F4FB;
  --color-100: #E1E3F5;
  --color-200: #C4C7E9;
  --color-300: #9AA0D5;
  --color-400: #737BBF;
  --color-500: #525AA3;
  --color-600: #444A7E;
  --color-700: #35395A;
  --color-800: #25283C;
  --color-900: #181A25;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  glaucous: {
    50: '#F3F4FB',
    100: '#E1E3F5',
    200: '#C4C7E9',
    300: '#9AA0D5',
    400: '#737BBF',
    500: '#525AA3',
    600: '#444A7E',
    700: '#35395A',
    800: '#25283C',
    900: '#181A25',
  },
}

$base: #727BCB;
$base-ink: #141310;
$base-50: #F3F4FB;
$base-100: #E1E3F5;
$base-200: #C4C7E9;
$base-300: #9AA0D5;
$base-400: #737BBF;
$base-500: #525AA3;
$base-600: #444A7E;
$base-700: #35395A;
$base-800: #25283C;
$base-900: #181A25;
$base-hover: #4450B9;
$base-subtle: #D8DAEC;

{
    "color": {
        "base": {
            "value": "#727BCB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F4FB",
                "type": "color"
            },
            "100": {
                "value": "#E1E3F5",
                "type": "color"
            },
            "200": {
                "value": "#C4C7E9",
                "type": "color"
            },
            "300": {
                "value": "#9AA0D5",
                "type": "color"
            },
            "400": {
                "value": "#737BBF",
                "type": "color"
            },
            "500": {
                "value": "#525AA3",
                "type": "color"
            },
            "600": {
                "value": "#444A7E",
                "type": "color"
            },
            "700": {
                "value": "#35395A",
                "type": "color"
            },
            "800": {
                "value": "#25283C",
                "type": "color"
            },
            "900": {
                "value": "#181A25",
                "type": "color"
            }
        }
    }
}

Palettes built on #727BCB

Color Lab

Pairs with #727BCB

UI roles & guardrails

In real applications

Scales

Every model

Export