What color is #727BF3?

#727BF3 is a light, vivid blue-violet. In RGB it is rgb(114, 123, 243), and in HSL hsl(236, 84%, 70%).

Is #727BF3 accessible as text?

On white, #727BF3 has a contrast ratio of 3.59:1 (fails WCAG AA for body text); on black it is 5.84:1 (passes). For text placed on #727BF3, use black for the best readability.

What is the closest Tailwind color to #727BF3?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #727BF3?

#727BF3 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #F3EA72. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #727BF3 below.

Is #727BF3 good for buttons?

#727BF3 works well for buttons and highlights, but use black text on #727BF3 — white text only reaches 3.59:1, below the 4.5:1 needed for normal-size labels.

Is #727BF3 the same as CSS mediumslateblue?

No — #727BF3 is not the CSS named color mediumslateblue, but mediumslateblue (#7B68EE) is the closest CSS named color.

#727BF3 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #727BF3

Not just a swatch — here's how #727BF3 works with other colors. Named schemes with #727BF3 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #727BF3 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Medium Slate Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #727BF3 Secondary #AEB4B8 Surface #F1F2F0 Support #7E92A7 Anchor #2E3236

Medium Slate Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #727BF3 Secondary #ABB3DE Support #9D9088 Ink #18140F

Medium Slate Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Slate Blue carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #727BF3 Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #97A4FF

Medium Slate Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Slate Blue.

Modern Café Dominant · 5 colors

Dominant #727BF3 Anchor #3B2923 Surface #F3E1D2 Accent #769F7B Secondary #3C3734

Medium Slate Blue anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Build a working theme in the generator →

Color Lab

How #727BF3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 16/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 43/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 38/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 41/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 68/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 78/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 72/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #727BF3

For UI

For branding

For interior

For fashion

People also use #727BF3 with

Baby Blue Medium Purple Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.2:1. Use

Subtle surface Use #E6E8F9 for cards and hover fills. Tint 80

Avoid beside #9572F3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #727BF3 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #727BF3;
  --color-base-rgb: 114 123 243;
  --color-base-oklch: oklch(63.5% 0.177 276.9);
  --color-50: #F0F1FE;
  --color-100: #D8DBFD;
  --color-200: #B4B9F8;
  --color-300: #8189EE;
  --color-400: #535DDF;
  --color-500: #303AC4;
  --color-600: #2D3495;
  --color-700: #252A69;
  --color-800: #1C1F45;
  --color-900: #13152A;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-slate-blue: {
    50: '#F0F1FE',
    100: '#D8DBFD',
    200: '#B4B9F8',
    300: '#8189EE',
    400: '#535DDF',
    500: '#303AC4',
    600: '#2D3495',
    700: '#252A69',
    800: '#1C1F45',
    900: '#13152A',
  },
}

$base: #727BF3;
$base-ink: #141310;
$base-50: #F0F1FE;
$base-100: #D8DBFD;
$base-200: #B4B9F8;
$base-300: #8189EE;
$base-400: #535DDF;
$base-500: #303AC4;
$base-600: #2D3495;
$base-700: #252A69;
$base-800: #1C1F45;
$base-900: #13152A;
$base-hover: #313DED;
$base-subtle: #D9DBF7;

{
    "color": {
        "base": {
            "value": "#727BF3",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F0F1FE",
                "type": "color"
            },
            "100": {
                "value": "#D8DBFD",
                "type": "color"
            },
            "200": {
                "value": "#B4B9F8",
                "type": "color"
            },
            "300": {
                "value": "#8189EE",
                "type": "color"
            },
            "400": {
                "value": "#535DDF",
                "type": "color"
            },
            "500": {
                "value": "#303AC4",
                "type": "color"
            },
            "600": {
                "value": "#2D3495",
                "type": "color"
            },
            "700": {
                "value": "#252A69",
                "type": "color"
            },
            "800": {
                "value": "#1C1F45",
                "type": "color"
            },
            "900": {
                "value": "#13152A",
                "type": "color"
            }
        }
    }
}

Palettes built on #727BF3

Color Lab

Pairs with #727BF3

UI roles & guardrails

In real applications

Scales

Every model

Export