What color is #727CD5?

#727CD5 is a light, soft blue-violet. In RGB it is rgb(114, 124, 213), and in HSL hsl(234, 54%, 64%).

Is #727CD5 accessible as text?

On white, #727CD5 has a contrast ratio of 3.78:1 (fails WCAG AA for body text); on black it is 5.56:1 (passes). For text placed on #727CD5, use black for the best readability.

What is the closest Tailwind color to #727CD5?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #727CD5?

#727CD5 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #D5CB72. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #727CD5 below.

Is #727CD5 good for buttons?

#727CD5 works well for buttons and highlights, but use black text on #727CD5 — white text only reaches 3.78:1, below the 4.5:1 needed for normal-size labels.

Is #727CD5 the same as CSS mediumpurple?

No — #727CD5 is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#727CD5 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #727CD5

Not just a swatch — here's how #727CD5 works with other colors. Named schemes with #727CD5 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #727CD5 Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #22344A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #727CD5 Secondary #7F4534 Surface #EED7C2 Accent #365247 Anchor #582239

Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #727CD5 Anchor #3B2923 Surface #F3E1D2 Accent #769F7B Secondary #3C3734

Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #727CD5 Surface #F6E5D8 Anchor #5B2142 Accent #E5C2C9 Secondary #322B2F

Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #727CD5 Secondary #A8AECF Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

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Color Lab

How #727CD5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 23/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 47/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 39/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 36/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #727CD5

For UI

For branding

For interior

For fashion

People also use #727CD5 with

Sky Blue Medium Purple Saffron Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.9:1. Use

Subtle surface Use #E6E7F4 for cards and hover fills. Tint 80

Avoid beside #8972D5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #727CD5 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #727CD5;
  --color-base-rgb: 114 124 213;
  --color-base-oklch: oklch(61.8% 0.134 276.9);
  --color-50: #F3F4FC;
  --color-100: #DFE1F6;
  --color-200: #C0C5EC;
  --color-300: #959CDA;
  --color-400: #6C75C6;
  --color-500: #4B54AA;
  --color-600: #3F4683;
  --color-700: #32365D;
  --color-800: #23263D;
  --color-900: #171926;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F3F4FC',
    100: '#DFE1F6',
    200: '#C0C5EC',
    300: '#959CDA',
    400: '#6C75C6',
    500: '#4B54AA',
    600: '#3F4683',
    700: '#32365D',
    800: '#23263D',
    900: '#171926',
  },
}

$base: #727CD5;
$base-ink: #141310;
$base-50: #F3F4FC;
$base-100: #DFE1F6;
$base-200: #C0C5EC;
$base-300: #959CDA;
$base-400: #6C75C6;
$base-500: #4B54AA;
$base-600: #3F4683;
$base-700: #32365D;
$base-800: #23263D;
$base-900: #171926;
$base-hover: #3F4DC6;
$base-subtle: #D8DAEF;

{
    "color": {
        "base": {
            "value": "#727CD5",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F4FC",
                "type": "color"
            },
            "100": {
                "value": "#DFE1F6",
                "type": "color"
            },
            "200": {
                "value": "#C0C5EC",
                "type": "color"
            },
            "300": {
                "value": "#959CDA",
                "type": "color"
            },
            "400": {
                "value": "#6C75C6",
                "type": "color"
            },
            "500": {
                "value": "#4B54AA",
                "type": "color"
            },
            "600": {
                "value": "#3F4683",
                "type": "color"
            },
            "700": {
                "value": "#32365D",
                "type": "color"
            },
            "800": {
                "value": "#23263D",
                "type": "color"
            },
            "900": {
                "value": "#171926",
                "type": "color"
            }
        }
    }
}

Palettes built on #727CD5

Color Lab

Pairs with #727CD5

UI roles & guardrails

In real applications

Scales

Every model

Export