What color is #727EDD?

#727EDD is a light, soft blue-violet. In RGB it is rgb(114, 126, 221), and in HSL hsl(233, 61%, 66%).

Is #727EDD accessible as text?

On white, #727EDD has a contrast ratio of 3.66:1 (fails WCAG AA for body text); on black it is 5.74:1 (passes). For text placed on #727EDD, use black for the best readability.

What is the closest Tailwind color to #727EDD?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #727EDD?

#727EDD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #DDD173. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #727EDD below.

Is #727EDD good for buttons?

#727EDD works well for buttons and highlights, but use black text on #727EDD — white text only reaches 3.66:1, below the 4.5:1 needed for normal-size labels.

Is #727EDD the same as CSS mediumpurple?

No — #727EDD is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#727EDD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #727EDD

Not just a swatch — here's how #727EDD works with other colors. Named schemes with #727EDD in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #727EDD Accent #A5C4C2 Surface #EAD5BF Secondary #9AA0A1 Anchor #21344A

Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #727EDD Secondary #AEB4B8 Surface #F1F2F0 Support #7E92A7 Anchor #2E3236

Medium Purple keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #727EDD Secondary #AAB1D4 Support #9D9088 Ink #18140F

Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #727EDD Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #97A5FE

Medium Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Purple.

Modern Café Dominant · 5 colors

Dominant #727EDD Anchor #3B2923 Surface #F3E1D2 Accent #769F7B Secondary #3C3734

Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Build a working theme in the generator →

Color Lab

How #727EDD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 21/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 47/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 38/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 85/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #727EDD

For UI

For branding

For interior

For fashion

People also use #727EDD with

Sky Blue Medium Purple Flax Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.1:1. Use

Subtle surface Use #E6E8F5 for cards and hover fills. Tint 80

Avoid beside #8A73DD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #727EDD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #727EDD;
  --color-base-rgb: 114 126 221;
  --color-base-oklch: oklch(62.7% 0.143 276.0);
  --color-50: #F2F3FC;
  --color-100: #DDE1F8;
  --color-200: #BDC3EF;
  --color-300: #9099DF;
  --color-400: #6772CB;
  --color-500: #4551B0;
  --color-600: #3B4487;
  --color-700: #2F3560;
  --color-800: #22253F;
  --color-900: #161827;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-purple: {
    50: '#F2F3FC',
    100: '#DDE1F8',
    200: '#BDC3EF',
    300: '#9099DF',
    400: '#6772CB',
    500: '#4551B0',
    600: '#3B4487',
    700: '#2F3560',
    800: '#22253F',
    900: '#161827',
  },
}

$base: #727EDD;
$base-ink: #141310;
$base-50: #F2F3FC;
$base-100: #DDE1F8;
$base-200: #BDC3EF;
$base-300: #9099DF;
$base-400: #6772CB;
$base-500: #4551B0;
$base-600: #3B4487;
$base-700: #2F3560;
$base-800: #22253F;
$base-900: #161827;
$base-hover: #3D4ED0;
$base-subtle: #D9DCF1;

{
    "color": {
        "base": {
            "value": "#727EDD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F3FC",
                "type": "color"
            },
            "100": {
                "value": "#DDE1F8",
                "type": "color"
            },
            "200": {
                "value": "#BDC3EF",
                "type": "color"
            },
            "300": {
                "value": "#9099DF",
                "type": "color"
            },
            "400": {
                "value": "#6772CB",
                "type": "color"
            },
            "500": {
                "value": "#4551B0",
                "type": "color"
            },
            "600": {
                "value": "#3B4487",
                "type": "color"
            },
            "700": {
                "value": "#2F3560",
                "type": "color"
            },
            "800": {
                "value": "#22253F",
                "type": "color"
            },
            "900": {
                "value": "#161827",
                "type": "color"
            }
        }
    }
}

Palettes built on #727EDD

Color Lab

Pairs with #727EDD

UI roles & guardrails

In real applications

Scales

Every model

Export