Nearest named color: Iceberg
#72AAE3
#72AAE3
Nearest named
Iceberg
Family
Blue
Lightness
72.2%
Chroma
0.102
Hue angle
249.8°
Temperature
Cool
Contrast on white
2.45:1 · Fail
Contrast on black
7.59:1 · AAA
Web-safe
#6699CC
CSS oklch()
72% 0.10 250

#72AAE3 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #72AAE3

Not just a swatch — here's how #72AAE3 works with other colors. Named schemes with #72AAE3 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Iceberg opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Iceberg keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Tech Product Signal · 5 colors

Iceberg is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iceberg.

Minimal Editorial Surface · 5 colors

Iceberg is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iceberg carrying the quiet middle.

Modern Café Dominant · 5 colors

Iceberg anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

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Color Lab

How #72AAE3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 21/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 59/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 28/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 42/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 36/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 39/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 42/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 78/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #72AAE3

For UI
For branding
For interior
For fashion
People also use #72AAE3 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.6:1. Use
Subtle surface Use #E6EEF6 for cards and hover fills. Tint 80
Avoid beside #7285E3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #72AAE3 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #72AAE3;
  --color-base-rgb: 114 170 227;
  --color-base-oklch: oklch(72.2% 0.102 249.8);
  --color-50: #F2F7FD;
  --color-100: #DCEBF9;
  --color-200: #BBD6F1;
  --color-300: #8CB8E3;
  --color-400: #6299D0;
  --color-500: #3F7AB5;
  --color-600: #37618B;
  --color-700: #2C4762;
  --color-800: #203041;
  --color-900: #161F28;
  --color-on-base: #141310;
}