Nearest named color: Yellow Green
#72D044
#72D044
Nearest named
Yellow Green
Family
Green
Lightness
77.2%
Chroma
0.196
Hue angle
137.1°
Temperature
Neutral-leaning
Contrast on white
1.94:1 · Fail
Contrast on black
9.57:1 · AAA
Web-safe
#66CC33
CSS oklch()
77% 0.20 137

#72D044 is a mid-toned, temperate green. On the Color Lab it reads bold and ownable. It sits well as a supporting tone.

Palettes built on #72D044

Not just a swatch — here's how #72D044 works with other colors. Named schemes with #72D044 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Yellow Green is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Yellow Green.

Japanese Sand Base · 5 colors

Yellow Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Botanical Studio Lead · 5 colors

Yellow Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Minimal Editorial Surface · 5 colors

Yellow Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yellow Green carrying the quiet middle.

Coastal Morning Lead · 5 colors

Yellow Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

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Color Lab

How #72D044 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 53/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 48/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 24/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 42/100
Moderate
Loosely natural — an earthy edge without being rustic.
Vintage feel 23/100
Low
Clean and current — no dusty, aged cast.
Luxury 27/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 76/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 32/100
Low
Workable accent with care around contrast.
Surface fit 33/100
Low
Usable as a tinted surface in measured doses.
Print safety 57/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #72D044

For UI
For branding
For interior
For fashion
People also use #72D044 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 9.6:1. Use
Subtle surface Use #E4F2DD for cards and hover fills. Tint 80
Avoid beside #43D043 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #72D044 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #72D044;
  --color-base-rgb: 114 208 68;
  --color-base-oklch: oklch(77.2% 0.196 137.1);
  --color-50: #F6FCF2;
  --color-100: #E6F8DE;
  --color-200: #CEEFBE;
  --color-300: #ABDE91;
  --color-400: #88CB67;
  --color-500: #69AF46;
  --color-600: #54863C;
  --color-700: #3F602F;
  --color-800: #2C3F22;
  --color-900: #1C2716;
  --color-on-base: #141310;
}