#730235 is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #730235 works with other colors. Named schemes with #730235 in its natural role, and a note on why the supporting colors balance it.
Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.
Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.
How #730235 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #730235 at work across the surfaces designers actually ship.
:root {
--color-base: #730235;
--color-base-rgb: 115 2 53;
--color-base-oklch: oklch(35.9% 0.143 3.4);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FCB1D2;
--color-300: #F679B1;
--color-400: #E94991;
--color-500: #D02572;
--color-600: #9D255B;
--color-700: #6F2043;
--color-800: #48192E;
--color-900: #2C111D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tyrian-purple: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FCB1D2',
300: '#F679B1',
400: '#E94991',
500: '#D02572',
600: '#9D255B',
700: '#6F2043',
800: '#48192E',
900: '#2C111D',
},
}
$base: #730235; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FCB1D2; $base-300: #F679B1; $base-400: #E94991; $base-500: #D02572; $base-600: #9D255B; $base-700: #6F2043; $base-800: #48192E; $base-900: #2C111D; $base-hover: #5C012A; $base-subtle: #F099C0;
{
"color": {
"base": {
"value": "#730235",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FCB1D2",
"type": "color"
},
"300": {
"value": "#F679B1",
"type": "color"
},
"400": {
"value": "#E94991",
"type": "color"
},
"500": {
"value": "#D02572",
"type": "color"
},
"600": {
"value": "#9D255B",
"type": "color"
},
"700": {
"value": "#6F2043",
"type": "color"
},
"800": {
"value": "#48192E",
"type": "color"
},
"900": {
"value": "#2C111D",
"type": "color"
}
}
}
}