What color is #730299?

#730299 is a dark, vivid purple. In RGB it is rgb(115, 2, 153), and in HSL hsl(285, 97%, 30%).

Is #730299 accessible as text?

On white, #730299 has a contrast ratio of 9.56:1 (passes WCAG AA for body text); on black it is 2.20:1 (fails). For text placed on #730299, use white for the best readability.

What is the closest Tailwind color to #730299?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #730299?

#730299 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #279702. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #730299 below.

Is #730299 good for buttons?

#730299 works well for buttons and highlights, but use white text on #730299 — black text only reaches 2.20:1, below the 4.5:1 needed for normal-size labels.

Is #730299 the same as CSS purple?

No — #730299 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#730299 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #730299

Not just a swatch — here's how #730299 works with other colors. Named schemes with #730299 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #730299 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #730299 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9443B9

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #730299 Secondary #846892 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #730299 Accent #A5C4C5 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #730299 Secondary #E86B68 Accent #F39545 Anchor #593A55 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #730299 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 23/100

Low

Clean and current — no dusty, aged cast.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 80/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #730299

For UI

For branding

For interior

For fashion

People also use #730299 with

Medium Blue Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.6:1. Use

Subtle surface Use #E8C2F4 for cards and hover fills. Tint 80

Avoid beside #97028A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #730299 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #730299;
  --color-base-rgb: 115 2 153;
  --color-base-oklch: oklch(41.9% 0.207 313.6);
  --color-50: #FBF0FE;
  --color-100: #F4D8FD;
  --color-200: #E9B1FC;
  --color-300: #D779F6;
  --color-400: #C149E9;
  --color-500: #A525D0;
  --color-600: #7F259D;
  --color-700: #5B206F;
  --color-800: #3C1948;
  --color-900: #25112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#FBF0FE',
    100: '#F4D8FD',
    200: '#E9B1FC',
    300: '#D779F6',
    400: '#C149E9',
    500: '#A525D0',
    600: '#7F259D',
    700: '#5B206F',
    800: '#3C1948',
    900: '#25112C',
  },
}

$base: #730299;
$base-ink: #FFFFFF;
$base-50: #FBF0FE;
$base-100: #F4D8FD;
$base-200: #E9B1FC;
$base-300: #D779F6;
$base-400: #C149E9;
$base-500: #A525D0;
$base-600: #7F259D;
$base-700: #5B206F;
$base-800: #3C1948;
$base-900: #25112C;
$base-hover: #5B0279;
$base-subtle: #DDA2F1;

{
    "color": {
        "base": {
            "value": "#730299",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F4D8FD",
                "type": "color"
            },
            "200": {
                "value": "#E9B1FC",
                "type": "color"
            },
            "300": {
                "value": "#D779F6",
                "type": "color"
            },
            "400": {
                "value": "#C149E9",
                "type": "color"
            },
            "500": {
                "value": "#A525D0",
                "type": "color"
            },
            "600": {
                "value": "#7F259D",
                "type": "color"
            },
            "700": {
                "value": "#5B206F",
                "type": "color"
            },
            "800": {
                "value": "#3C1948",
                "type": "color"
            },
            "900": {
                "value": "#25112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #730299

Color Lab

Pairs with #730299

UI roles & guardrails

In real applications

Scales

Every model

Export