Nearest named color: Tyrian Purple
#730441
#730441
Nearest named
Tyrian Purple
Family
Pink
Lightness
36.5%
Chroma
0.146
Hue angle
355.8°
Temperature
Warm
Contrast on white
11.52:1 · AAA
Contrast on black
1.61:1 · Fail
Web-safe
#660033
CSS oklch()
36% 0.15 356

#730441 is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #730441

Not just a swatch — here's how #730441 works with other colors. Named schemes with #730441 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #730441 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 21/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 56/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 62/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #730441

For UI
For branding
For interior
For fashion
People also use #730441 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.5:1. Use
Subtle surface Use #F2BDDA for cards and hover fills. Tint 80
Avoid beside #71041C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #730441 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #730441;
  --color-base-rgb: 115 4 65;
  --color-base-oklch: oklch(36.5% 0.146 355.8);
  --color-50: #FEF0F8;
  --color-100: #FDD8EC;
  --color-200: #FCB1DA;
  --color-300: #F47CBE;
  --color-400: #E64CA1;
  --color-500: #CC2983;
  --color-600: #9B2767;
  --color-700: #6D224B;
  --color-800: #471A33;
  --color-900: #2B1220;
  --color-on-base: #FFFFFF;
}