What color is #730684?

#730684 is a dark, vivid purple. In RGB it is rgb(115, 6, 132), and in HSL hsl(292, 91%, 27%).

Is #730684 accessible as text?

On white, #730684 has a contrast ratio of 10.06:1 (passes WCAG AA for body text); on black it is 2.09:1 (fails). For text placed on #730684, use white for the best readability.

What is the closest Tailwind color to #730684?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #730684?

#730684 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #178406. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #730684 below.

Is #730684 good for buttons?

#730684 works well for buttons and highlights, but use white text on #730684 — black text only reaches 2.09:1, below the 4.5:1 needed for normal-size labels.

Is #730684 the same as CSS purple?

No — #730684 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#730684 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #730684

Not just a swatch — here's how #730684 works with other colors. Named schemes with #730684 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #730684 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #730684 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9440A4

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #730684 Secondary #826387 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #730684 Secondary #E86C66 Accent #F29644 Anchor #593A55 Surface #F6E8D7

Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #730684 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #730684 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 60/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #730684

For UI

For branding

For interior

For fashion

People also use #730684 with

Egyptian Blue Byzantium Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.1:1. Use

Subtle surface Use #ECC1F2 for cards and hover fills. Tint 80

Avoid beside #84066A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #730684 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #730684;
  --color-base-rgb: 115 6 132;
  --color-base-oklch: oklch(40.4% 0.188 321.1);
  --color-50: #FDF0FE;
  --color-100: #F8D8FD;
  --color-200: #F1B1FB;
  --color-300: #E37DF2;
  --color-400: #D04EE4;
  --color-500: #B52ACB;
  --color-600: #8A289A;
  --color-700: #62236C;
  --color-800: #401B46;
  --color-900: #28122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FDF0FE',
    100: '#F8D8FD',
    200: '#F1B1FB',
    300: '#E37DF2',
    400: '#D04EE4',
    500: '#B52ACB',
    600: '#8A289A',
    700: '#62236C',
    800: '#401B46',
    900: '#28122B',
  },
}

$base: #730684;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #F8D8FD;
$base-200: #F1B1FB;
$base-300: #E37DF2;
$base-400: #D04EE4;
$base-500: #B52ACB;
$base-600: #8A289A;
$base-700: #62236C;
$base-800: #401B46;
$base-900: #28122B;
$base-hover: #5C0569;
$base-subtle: #E3A1EE;

{
    "color": {
        "base": {
            "value": "#730684",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F8D8FD",
                "type": "color"
            },
            "200": {
                "value": "#F1B1FB",
                "type": "color"
            },
            "300": {
                "value": "#E37DF2",
                "type": "color"
            },
            "400": {
                "value": "#D04EE4",
                "type": "color"
            },
            "500": {
                "value": "#B52ACB",
                "type": "color"
            },
            "600": {
                "value": "#8A289A",
                "type": "color"
            },
            "700": {
                "value": "#62236C",
                "type": "color"
            },
            "800": {
                "value": "#401B46",
                "type": "color"
            },
            "900": {
                "value": "#28122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #730684

Color Lab

Pairs with #730684

UI roles & guardrails

In real applications

Scales

Every model

Export