What color is #73073D?

#73073D is a dark, vivid pink. In RGB it is rgb(115, 7, 61), and in HSL hsl(330, 89%, 24%).

Is #73073D accessible as text?

On white, #73073D has a contrast ratio of 11.50:1 (passes WCAG AA for body text); on black it is 1.83:1 (fails). For text placed on #73073D, use white for the best readability.

What is the closest Tailwind color to #73073D?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #73073D?

#73073D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #07743D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #73073D below.

Is #73073D good for buttons?

#73073D works well for buttons and highlights, but use white text on #73073D — black text only reaches 1.83:1, below the 4.5:1 needed for normal-size labels.

Is #73073D the same as CSS maroon?

No — #73073D is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#73073D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #73073D

Not just a swatch — here's how #73073D works with other colors. Named schemes with #73073D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #73073D Anchor #141210 Accent #D49C50 Secondary #312529 Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #73073D Secondary #7C482B Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #73073D Anchor #2B2A2E Secondary #6F6E74 Surface #EDE5DA Accent #44000E

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #73073D Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #73073D Secondary #7D5964 Support #9B9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #73073D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 26/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #73073D

For UI

For branding

For interior

For fashion

People also use #73073D with

Mauveine Maroon Hunter Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.5:1. Use

Subtle surface Use #F1BFD8 for cards and hover fills. Tint 80

Avoid beside #740719 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #73073D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #73073D;
  --color-base-rgb: 115 7 61;
  --color-base-oklch: oklch(36.5% 0.142 358.7);
  --color-50: #FEF0F7;
  --color-100: #FDD8EB;
  --color-200: #FAB2D6;
  --color-300: #F17EB8;
  --color-400: #E34F99;
  --color-500: #C92C7A;
  --color-600: #982A61;
  --color-700: #6B2347;
  --color-800: #461B30;
  --color-900: #2B131F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0F7',
    100: '#FDD8EB',
    200: '#FAB2D6',
    300: '#F17EB8',
    400: '#E34F99',
    500: '#C92C7A',
    600: '#982A61',
    700: '#6B2347',
    800: '#461B30',
    900: '#2B131F',
  },
}

$base: #73073D;
$base-ink: #FFFFFF;
$base-50: #FEF0F7;
$base-100: #FDD8EB;
$base-200: #FAB2D6;
$base-300: #F17EB8;
$base-400: #E34F99;
$base-500: #C92C7A;
$base-600: #982A61;
$base-700: #6B2347;
$base-800: #461B30;
$base-900: #2B131F;
$base-hover: #5D0531;
$base-subtle: #EC9EC5;

{
    "color": {
        "base": {
            "value": "#73073D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F7",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EB",
                "type": "color"
            },
            "200": {
                "value": "#FAB2D6",
                "type": "color"
            },
            "300": {
                "value": "#F17EB8",
                "type": "color"
            },
            "400": {
                "value": "#E34F99",
                "type": "color"
            },
            "500": {
                "value": "#C92C7A",
                "type": "color"
            },
            "600": {
                "value": "#982A61",
                "type": "color"
            },
            "700": {
                "value": "#6B2347",
                "type": "color"
            },
            "800": {
                "value": "#461B30",
                "type": "color"
            },
            "900": {
                "value": "#2B131F",
                "type": "color"
            }
        }
    }
}

Palettes built on #73073D

Color Lab

Pairs with #73073D

UI roles & guardrails

In real applications

Scales

Every model

Export