What color is #730758?

#730758 is a dark, vivid magenta. In RGB it is rgb(115, 7, 88), and in HSL hsl(315, 89%, 24%).

Is #730758 accessible as text?

On white, #730758 has a contrast ratio of 11.05:1 (passes WCAG AA for body text); on black it is 1.90:1 (fails). For text placed on #730758, use white for the best readability.

What is the closest Tailwind color to #730758?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #730758?

#730758 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #077422. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #730758 below.

Is #730758 good for buttons?

#730758 works well for buttons and highlights, but use white text on #730758 — black text only reaches 1.90:1, below the 4.5:1 needed for normal-size labels.

Is #730758 the same as CSS purple?

No — #730758 is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#730758 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #730758

Not just a swatch — here's how #730758 works with other colors. Named schemes with #730758 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #730758 Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #730758 Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #5A2232

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #730758 Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #480021

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #730758 Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #730758 Secondary #7E5C71 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #730758 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 65/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 60/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #730758

For UI

For branding

For interior

For fashion

People also use #730758 with

Grape Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.1:1. Use

Subtle surface Use #F1BFE5 for cards and hover fills. Tint 80

Avoid beside #740734 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #730758 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #730758;
  --color-base-rgb: 115 7 88;
  --color-base-oklch: oklch(37.7% 0.156 342.0);
  --color-50: #FEF0FB;
  --color-100: #FDD8F4;
  --color-200: #FAB2E8;
  --color-300: #F17ED4;
  --color-400: #E34FBE;
  --color-500: #C92CA2;
  --color-600: #982A7D;
  --color-700: #6B2359;
  --color-800: #461B3B;
  --color-900: #2B1325;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FB',
    100: '#FDD8F4',
    200: '#FAB2E8',
    300: '#F17ED4',
    400: '#E34FBE',
    500: '#C92CA2',
    600: '#982A7D',
    700: '#6B2359',
    800: '#461B3B',
    900: '#2B1325',
  },
}

$base: #730758;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD8F4;
$base-200: #FAB2E8;
$base-300: #F17ED4;
$base-400: #E34FBE;
$base-500: #C92CA2;
$base-600: #982A7D;
$base-700: #6B2359;
$base-800: #461B3B;
$base-900: #2B1325;
$base-hover: #5D0547;
$base-subtle: #EC9ED9;

{
    "color": {
        "base": {
            "value": "#730758",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F4",
                "type": "color"
            },
            "200": {
                "value": "#FAB2E8",
                "type": "color"
            },
            "300": {
                "value": "#F17ED4",
                "type": "color"
            },
            "400": {
                "value": "#E34FBE",
                "type": "color"
            },
            "500": {
                "value": "#C92CA2",
                "type": "color"
            },
            "600": {
                "value": "#982A7D",
                "type": "color"
            },
            "700": {
                "value": "#6B2359",
                "type": "color"
            },
            "800": {
                "value": "#461B3B",
                "type": "color"
            },
            "900": {
                "value": "#2B1325",
                "type": "color"
            }
        }
    }
}

Palettes built on #730758

Color Lab

Pairs with #730758

UI roles & guardrails

In real applications

Scales

Every model

Export