What color is #73091B?

#73091B is a dark, vivid red. In RGB it is rgb(115, 9, 27), and in HSL hsl(350, 85%, 24%).

Is #73091B accessible as text?

On white, #73091B has a contrast ratio of 11.77:1 (passes WCAG AA for body text); on black it is 1.78:1 (fails). For text placed on #73091B, use white for the best readability.

What is the closest Tailwind color to #73091B?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #73091B?

#73091B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #097160. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #73091B below.

Is #73091B good for buttons?

#73091B works well for buttons and highlights, but use white text on #73091B — black text only reaches 1.78:1, below the 4.5:1 needed for normal-size labels.

Is #73091B the same as CSS maroon?

No — #73091B is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#73091B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #73091B

Not just a swatch — here's how #73091B works with other colors. Named schemes with #73091B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #73091B Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Burgundy as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #73091B Anchor #141210 Accent #D19D4E Secondary #322525 Surface #F3EDE3

Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #73091B Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #73091B Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #400300

Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #73091B Secondary #7B5857 Support #9B9087 Ink #17140F

Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #73091B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 74/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 68/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 52/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 59/100

Moderate

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #73091B

For UI

For branding

For interior

For fashion

People also use #73091B with

Mardi Gras Walnut Brown Hunter Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.8:1. Use

Subtle surface Use #F0C1C8 for cards and hover fills. Tint 80

Avoid beside #711B09 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #73091B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #73091B;
  --color-base-rgb: 115 9 27;
  --color-base-oklch: oklch(35.7% 0.136 20.6);
  --color-50: #FEF0F3;
  --color-100: #FDD8DE;
  --color-200: #F9B4BF;
  --color-300: #EE8193;
  --color-400: #DF536A;
  --color-500: #C53049;
  --color-600: #962C3E;
  --color-700: #6A2531;
  --color-800: #451C23;
  --color-900: #2A1317;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  burgundy: {
    50: '#FEF0F3',
    100: '#FDD8DE',
    200: '#F9B4BF',
    300: '#EE8193',
    400: '#DF536A',
    500: '#C53049',
    600: '#962C3E',
    700: '#6A2531',
    800: '#451C23',
    900: '#2A1317',
  },
}

$base: #73091B;
$base-ink: #FFFFFF;
$base-50: #FEF0F3;
$base-100: #FDD8DE;
$base-200: #F9B4BF;
$base-300: #EE8193;
$base-400: #DF536A;
$base-500: #C53049;
$base-600: #962C3E;
$base-700: #6A2531;
$base-800: #451C23;
$base-900: #2A1317;
$base-hover: #5B0715;
$base-subtle: #EA9FAC;

{
    "color": {
        "base": {
            "value": "#73091B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F3",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DE",
                "type": "color"
            },
            "200": {
                "value": "#F9B4BF",
                "type": "color"
            },
            "300": {
                "value": "#EE8193",
                "type": "color"
            },
            "400": {
                "value": "#DF536A",
                "type": "color"
            },
            "500": {
                "value": "#C53049",
                "type": "color"
            },
            "600": {
                "value": "#962C3E",
                "type": "color"
            },
            "700": {
                "value": "#6A2531",
                "type": "color"
            },
            "800": {
                "value": "#451C23",
                "type": "color"
            },
            "900": {
                "value": "#2A1317",
                "type": "color"
            }
        }
    }
}

Palettes built on #73091B

Color Lab

Pairs with #73091B

UI roles & guardrails

In real applications

Scales

Every model

Export