What color is #73096A?

#73096A is a dark, vivid purple. In RGB it is rgb(115, 9, 106), and in HSL hsl(305, 85%, 24%).

Is #73096A accessible as text?

On white, #73096A has a contrast ratio of 10.63:1 (passes WCAG AA for body text); on black it is 1.98:1 (fails). For text placed on #73096A, use white for the best readability.

What is the closest Tailwind color to #73096A?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #73096A?

#73096A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #097112. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #73096A below.

Is #73096A good for buttons?

#73096A works well for buttons and highlights, but use white text on #73096A — black text only reaches 1.98:1, below the 4.5:1 needed for normal-size labels.

Is #73096A the same as CSS purple?

No — #73096A is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#73096A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #73096A

Not just a swatch — here's how #73096A works with other colors. Named schemes with #73096A in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #73096A Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #73096A Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #73096A Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #73096A Secondary #BA6034 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #73096A Secondary #805F7A Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #73096A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #73096A

For UI

For branding

For interior

For fashion

People also use #73096A with

Indigo Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.6:1. Use

Subtle surface Use #F0C1EC for cards and hover fills. Tint 80

Avoid beside #710946 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #73096A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #73096A;
  --color-base-rgb: 115 9 106;
  --color-base-oklch: oklch(38.8% 0.167 332.5);
  --color-50: #FEF0FD;
  --color-100: #FDD8FA;
  --color-200: #F9B4F3;
  --color-300: #EE81E5;
  --color-400: #DF53D4;
  --color-500: #C530B9;
  --color-600: #962C8D;
  --color-700: #6A2564;
  --color-800: #451C41;
  --color-900: #2A1328;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FEF0FD',
    100: '#FDD8FA',
    200: '#F9B4F3',
    300: '#EE81E5',
    400: '#DF53D4',
    500: '#C530B9',
    600: '#962C8D',
    700: '#6A2564',
    800: '#451C41',
    900: '#2A1328',
  },
}

$base: #73096A;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FDD8FA;
$base-200: #F9B4F3;
$base-300: #EE81E5;
$base-400: #DF53D4;
$base-500: #C530B9;
$base-600: #962C8D;
$base-700: #6A2564;
$base-800: #451C41;
$base-900: #2A1328;
$base-hover: #5B0754;
$base-subtle: #EA9FE4;

{
    "color": {
        "base": {
            "value": "#73096A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FDD8FA",
                "type": "color"
            },
            "200": {
                "value": "#F9B4F3",
                "type": "color"
            },
            "300": {
                "value": "#EE81E5",
                "type": "color"
            },
            "400": {
                "value": "#DF53D4",
                "type": "color"
            },
            "500": {
                "value": "#C530B9",
                "type": "color"
            },
            "600": {
                "value": "#962C8D",
                "type": "color"
            },
            "700": {
                "value": "#6A2564",
                "type": "color"
            },
            "800": {
                "value": "#451C41",
                "type": "color"
            },
            "900": {
                "value": "#2A1328",
                "type": "color"
            }
        }
    }
}

Palettes built on #73096A

Color Lab

Pairs with #73096A

UI roles & guardrails

In real applications

Scales

Every model

Export