What color is #730A5B?

#730A5B is a dark, vivid magenta. In RGB it is rgb(115, 10, 91), and in HSL hsl(314, 84%, 25%).

Is #730A5B accessible as text?

On white, #730A5B has a contrast ratio of 10.92:1 (passes WCAG AA for body text); on black it is 1.92:1 (fails). For text placed on #730A5B, use white for the best readability.

What is the closest Tailwind color to #730A5B?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #730A5B?

#730A5B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0A7523. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #730A5B below.

Is #730A5B good for buttons?

#730A5B works well for buttons and highlights, but use white text on #730A5B — black text only reaches 1.92:1, below the 4.5:1 needed for normal-size labels.

Is #730A5B the same as CSS purple?

No — #730A5B is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#730A5B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #730A5B

Not just a swatch — here's how #730A5B works with other colors. Named schemes with #730A5B in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #730A5B Anchor #141210 Accent #D69B51 Secondary #30252C Surface #F3EDE3

Byzantium carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #730A5B Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #730A5B Anchor #2A2A2E Secondary #6F6E74 Surface #EDE5DA Accent #490023

Byzantium adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Byzantium.

Berry & Cream Lead · 5 colors

Lead #730A5B Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #730A5B Secondary #7F5D73 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #730A5B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 6/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 60/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #730A5B

For UI

For branding

For interior

For fashion

People also use #730A5B with

Grape Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.9:1. Use

Subtle surface Use #F0C2E5 for cards and hover fills. Tint 80

Avoid beside #750A39 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #730A5B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #730A5B;
  --color-base-rgb: 115 10 91;
  --color-base-oklch: oklch(38.0% 0.156 340.4);
  --color-50: #FEF0FB;
  --color-100: #FDD8F4;
  --color-200: #F8B4E8;
  --color-300: #EE81D5;
  --color-400: #DF53BE;
  --color-500: #C430A2;
  --color-600: #952D7D;
  --color-700: #692559;
  --color-800: #451C3B;
  --color-900: #2A1325;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FB',
    100: '#FDD8F4',
    200: '#F8B4E8',
    300: '#EE81D5',
    400: '#DF53BE',
    500: '#C430A2',
    600: '#952D7D',
    700: '#692559',
    800: '#451C3B',
    900: '#2A1325',
  },
}

$base: #730A5B;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD8F4;
$base-200: #F8B4E8;
$base-300: #EE81D5;
$base-400: #DF53BE;
$base-500: #C430A2;
$base-600: #952D7D;
$base-700: #692559;
$base-800: #451C3B;
$base-900: #2A1325;
$base-hover: #5E084A;
$base-subtle: #EAA1D9;

{
    "color": {
        "base": {
            "value": "#730A5B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F4",
                "type": "color"
            },
            "200": {
                "value": "#F8B4E8",
                "type": "color"
            },
            "300": {
                "value": "#EE81D5",
                "type": "color"
            },
            "400": {
                "value": "#DF53BE",
                "type": "color"
            },
            "500": {
                "value": "#C430A2",
                "type": "color"
            },
            "600": {
                "value": "#952D7D",
                "type": "color"
            },
            "700": {
                "value": "#692559",
                "type": "color"
            },
            "800": {
                "value": "#451C3B",
                "type": "color"
            },
            "900": {
                "value": "#2A1325",
                "type": "color"
            }
        }
    }
}

Palettes built on #730A5B

Color Lab

Pairs with #730A5B

UI roles & guardrails

In real applications

Scales

Every model

Export