#730D3D is a deep, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #730D3D works with other colors. Named schemes with #730D3D in its natural role, and a note on why the supporting colors balance it.
Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.
Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.
How #730D3D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #730D3D at work across the surfaces designers actually ship.
:root {
--color-base: #730D3D;
--color-base-rgb: 115 13 61;
--color-base-oklch: oklch(36.8% 0.138 359.3);
--color-50: #FEF1F7;
--color-100: #FCD9E9;
--color-200: #F7B6D4;
--color-300: #EB84B4;
--color-400: #DB5795;
--color-500: #C13476;
--color-600: #932F5E;
--color-700: #682745;
--color-800: #441D2F;
--color-900: #29141E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
tyrian-purple: {
50: '#FEF1F7',
100: '#FCD9E9',
200: '#F7B6D4',
300: '#EB84B4',
400: '#DB5795',
500: '#C13476',
600: '#932F5E',
700: '#682745',
800: '#441D2F',
900: '#29141E',
},
}
$base: #730D3D; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FCD9E9; $base-200: #F7B6D4; $base-300: #EB84B4; $base-400: #DB5795; $base-500: #C13476; $base-600: #932F5E; $base-700: #682745; $base-800: #441D2F; $base-900: #29141E; $base-hover: #5C0A30; $base-subtle: #E9A3C3;
{
"color": {
"base": {
"value": "#730D3D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FCD9E9",
"type": "color"
},
"200": {
"value": "#F7B6D4",
"type": "color"
},
"300": {
"value": "#EB84B4",
"type": "color"
},
"400": {
"value": "#DB5795",
"type": "color"
},
"500": {
"value": "#C13476",
"type": "color"
},
"600": {
"value": "#932F5E",
"type": "color"
},
"700": {
"value": "#682745",
"type": "color"
},
"800": {
"value": "#441D2F",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}