What color is #730E4B?

#730E4B is a dark, vivid pink. In RGB it is rgb(115, 14, 75), and in HSL hsl(324, 78%, 25%).

Is #730E4B accessible as text?

On white, #730E4B has a contrast ratio of 11.09:1 (passes WCAG AA for body text); on black it is 1.89:1 (fails). For text placed on #730E4B, use white for the best readability.

What is the closest Tailwind color to #730E4B?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #730E4B?

#730E4B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E7136. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #730E4B below.

Is #730E4B good for buttons?

#730E4B works well for buttons and highlights, but use white text on #730E4B — black text only reaches 1.89:1, below the 4.5:1 needed for normal-size labels.

Is #730E4B the same as CSS purple?

No — #730E4B is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#730E4B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #730E4B

Not just a swatch — here's how #730E4B works with other colors. Named schemes with #730E4B in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #730E4B Anchor #141210 Accent #D59B50 Secondary #31252A Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #730E4B Secondary #7D482C Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #730E4B Anchor #2B2A2E Secondary #6F6E74 Surface #EDE5DA Accent #460119

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #730E4B Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #730E4B Secondary #7E5C6B Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #730E4B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 15/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 47/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #730E4B

For UI

For branding

For interior

For fashion

People also use #730E4B with

Mauveine Maroon Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.1:1. Use

Subtle surface Use #EEC3DD for cards and hover fills. Tint 80

Avoid beside #710E29 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #730E4B at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #730E4B;
  --color-base-rgb: 115 14 75;
  --color-base-oklch: oklch(37.4% 0.144 350.2);
  --color-50: #FEF1F9;
  --color-100: #FBDAEE;
  --color-200: #F6B6DD;
  --color-300: #EA85C2;
  --color-400: #DA58A6;
  --color-500: #BF3688;
  --color-600: #91306B;
  --color-700: #67284E;
  --color-800: #431E34;
  --color-900: #291421;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1F9',
    100: '#FBDAEE',
    200: '#F6B6DD',
    300: '#EA85C2',
    400: '#DA58A6',
    500: '#BF3688',
    600: '#91306B',
    700: '#67284E',
    800: '#431E34',
    900: '#291421',
  },
}

$base: #730E4B;
$base-ink: #FFFFFF;
$base-50: #FEF1F9;
$base-100: #FBDAEE;
$base-200: #F6B6DD;
$base-300: #EA85C2;
$base-400: #DA58A6;
$base-500: #BF3688;
$base-600: #91306B;
$base-700: #67284E;
$base-800: #431E34;
$base-900: #291421;
$base-hover: #5B0B3B;
$base-subtle: #E8A4CC;

{
    "color": {
        "base": {
            "value": "#730E4B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FBDAEE",
                "type": "color"
            },
            "200": {
                "value": "#F6B6DD",
                "type": "color"
            },
            "300": {
                "value": "#EA85C2",
                "type": "color"
            },
            "400": {
                "value": "#DA58A6",
                "type": "color"
            },
            "500": {
                "value": "#BF3688",
                "type": "color"
            },
            "600": {
                "value": "#91306B",
                "type": "color"
            },
            "700": {
                "value": "#67284E",
                "type": "color"
            },
            "800": {
                "value": "#431E34",
                "type": "color"
            },
            "900": {
                "value": "#291421",
                "type": "color"
            }
        }
    }
}

Palettes built on #730E4B

Color Lab

Pairs with #730E4B

UI roles & guardrails

In real applications

Scales

Every model

Export