What color is #731069?

#731069 is a dark, vivid purple. In RGB it is rgb(115, 16, 105), and in HSL hsl(306, 76%, 26%).

Is #731069 accessible as text?

On white, #731069 has a contrast ratio of 10.46:1 (passes WCAG AA for body text); on black it is 2.01:1 (fails). For text placed on #731069, use white for the best readability.

What is the closest Tailwind color to #731069?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #731069?

#731069 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #10751A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #731069 below.

Is #731069 good for buttons?

#731069 works well for buttons and highlights, but use white text on #731069 — black text only reaches 2.01:1, below the 4.5:1 needed for normal-size labels.

Is #731069 the same as CSS purple?

No — #731069 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#731069 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #731069

Not just a swatch — here's how #731069 works with other colors. Named schemes with #731069 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #731069 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #731069 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #731069 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #731069 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Byzantium as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #731069 Secondary #80607A Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

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Color Lab

How #731069 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #731069

For UI

For branding

For interior

For fashion

People also use #731069 with

Rebecca Purple Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.5:1. Use

Subtle surface Use #EEC5EA for cards and hover fills. Tint 80

Avoid beside #751049 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #731069 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #731069;
  --color-base-rgb: 115 16 105;
  --color-base-oklch: oklch(39.1% 0.162 333.0);
  --color-50: #FEF1FC;
  --color-100: #FBDAF8;
  --color-200: #F5B7EF;
  --color-300: #E987DF;
  --color-400: #D85ACB;
  --color-500: #BD37B0;
  --color-600: #903287;
  --color-700: #662960;
  --color-800: #431E3F;
  --color-900: #291427;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF1FC',
    100: '#FBDAF8',
    200: '#F5B7EF',
    300: '#E987DF',
    400: '#D85ACB',
    500: '#BD37B0',
    600: '#903287',
    700: '#662960',
    800: '#431E3F',
    900: '#291427',
  },
}

$base: #731069;
$base-ink: #FFFFFF;
$base-50: #FEF1FC;
$base-100: #FBDAF8;
$base-200: #F5B7EF;
$base-300: #E987DF;
$base-400: #D85ACB;
$base-500: #BD37B0;
$base-600: #903287;
$base-700: #662960;
$base-800: #431E3F;
$base-900: #291427;
$base-hover: #5D0D55;
$base-subtle: #E7A6E1;

{
    "color": {
        "base": {
            "value": "#731069",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FC",
                "type": "color"
            },
            "100": {
                "value": "#FBDAF8",
                "type": "color"
            },
            "200": {
                "value": "#F5B7EF",
                "type": "color"
            },
            "300": {
                "value": "#E987DF",
                "type": "color"
            },
            "400": {
                "value": "#D85ACB",
                "type": "color"
            },
            "500": {
                "value": "#BD37B0",
                "type": "color"
            },
            "600": {
                "value": "#903287",
                "type": "color"
            },
            "700": {
                "value": "#662960",
                "type": "color"
            },
            "800": {
                "value": "#431E3F",
                "type": "color"
            },
            "900": {
                "value": "#291427",
                "type": "color"
            }
        }
    }
}

Palettes built on #731069

Color Lab

Pairs with #731069

UI roles & guardrails

In real applications

Scales

Every model

Export