What color is #731395?

#731395 is a dark, vivid purple. In RGB it is rgb(115, 19, 149), and in HSL hsl(284, 77%, 33%).

Is #731395 accessible as text?

On white, #731395 has a contrast ratio of 9.31:1 (passes WCAG AA for body text); on black it is 2.26:1 (fails). For text placed on #731395, use white for the best readability.

What is the closest Tailwind color to #731395?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #731395?

#731395 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #369513. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #731395 below.

Is #731395 good for buttons?

#731395 works well for buttons and highlights, but use white text on #731395 — black text only reaches 2.26:1, below the 4.5:1 needed for normal-size labels.

Is #731395 the same as CSS purple?

No — #731395 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#731395 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #731395

Not just a swatch — here's how #731395 works with other colors. Named schemes with #731395 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #731395 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #731395 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9448B5

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #731395 Secondary #846A92 Support #9C9087 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #731395 Secondary #E86B67 Accent #F29545 Anchor #593A55 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #731395 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #731395 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 27/100

Low

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 75/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 73/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #731395

For UI

For branding

For interior

For fashion

People also use #731395 with

Egyptian Blue Mardi Gras Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.3:1. Use

Subtle surface Use #E6CAF0 for cards and hover fills. Tint 80

Avoid beside #95138C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #731395 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #731395;
  --color-base-rgb: 115 19 149;
  --color-base-oklch: oklch(42.4% 0.195 314.4);
  --color-50: #FAF1FE;
  --color-100: #F2DAFB;
  --color-200: #E5B7F5;
  --color-300: #CF86E9;
  --color-400: #B759D9;
  --color-500: #9A37BE;
  --color-600: #773191;
  --color-700: #562866;
  --color-800: #391E43;
  --color-900: #231429;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#FAF1FE',
    100: '#F2DAFB',
    200: '#E5B7F5',
    300: '#CF86E9',
    400: '#B759D9',
    500: '#9A37BE',
    600: '#773191',
    700: '#562866',
    800: '#391E43',
    900: '#231429',
  },
}

$base: #731395;
$base-ink: #FFFFFF;
$base-50: #FAF1FE;
$base-100: #F2DAFB;
$base-200: #E5B7F5;
$base-300: #CF86E9;
$base-400: #B759D9;
$base-500: #9A37BE;
$base-600: #773191;
$base-700: #562866;
$base-800: #391E43;
$base-900: #231429;
$base-hover: #5C0F77;
$base-subtle: #DAAEEA;

{
    "color": {
        "base": {
            "value": "#731395",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F2DAFB",
                "type": "color"
            },
            "200": {
                "value": "#E5B7F5",
                "type": "color"
            },
            "300": {
                "value": "#CF86E9",
                "type": "color"
            },
            "400": {
                "value": "#B759D9",
                "type": "color"
            },
            "500": {
                "value": "#9A37BE",
                "type": "color"
            },
            "600": {
                "value": "#773191",
                "type": "color"
            },
            "700": {
                "value": "#562866",
                "type": "color"
            },
            "800": {
                "value": "#391E43",
                "type": "color"
            },
            "900": {
                "value": "#231429",
                "type": "color"
            }
        }
    }
}

Palettes built on #731395

Color Lab

Pairs with #731395

UI roles & guardrails

In real applications

Scales

Every model

Export