What color is #73147F?

#73147F is a dark, vivid purple. In RGB it is rgb(115, 20, 127), and in HSL hsl(293, 73%, 29%).

Is #73147F accessible as text?

On white, #73147F has a contrast ratio of 9.83:1 (passes WCAG AA for body text); on black it is 2.14:1 (fails). For text placed on #73147F, use white for the best readability.

What is the closest Tailwind color to #73147F?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #73147F?

#73147F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #218014. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #73147F below.

Is #73147F good for buttons?

#73147F works well for buttons and highlights, but use white text on #73147F — black text only reaches 2.14:1, below the 4.5:1 needed for normal-size labels.

Is #73147F the same as CSS purple?

No — #73147F is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#73147F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #73147F

Not just a swatch — here's how #73147F works with other colors. Named schemes with #73147F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #73147F Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #73147F Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #73147F Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #73147F Secondary #826586 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #73147F Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #95459F

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Build a working theme in the generator →

Color Lab

How #73147F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 34/100

Low

A faint retro warmth without tipping into sepia.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 73/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #73147F

For UI

For branding

For interior

For fashion

People also use #73147F with

Indigo Byzantium Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.8:1. Use

Subtle surface Use #E9C8EE for cards and hover fills. Tint 80

Avoid beside #801469 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #73147F at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #73147F;
  --color-base-rgb: 115 20 127;
  --color-base-oklch: oklch(40.8% 0.176 322.8);
  --color-50: #FCF1FD;
  --color-100: #F7DBFA;
  --color-200: #EDB9F4;
  --color-300: #DC88E7;
  --color-400: #C75DD5;
  --color-500: #AC3ABB;
  --color-600: #84338E;
  --color-700: #5E2A65;
  --color-800: #3E1F42;
  --color-900: #261528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FCF1FD',
    100: '#F7DBFA',
    200: '#EDB9F4',
    300: '#DC88E7',
    400: '#C75DD5',
    500: '#AC3ABB',
    600: '#84338E',
    700: '#5E2A65',
    800: '#3E1F42',
    900: '#261528',
  },
}

$base: #73147F;
$base-ink: #FFFFFF;
$base-50: #FCF1FD;
$base-100: #F7DBFA;
$base-200: #EDB9F4;
$base-300: #DC88E7;
$base-400: #C75DD5;
$base-500: #AC3ABB;
$base-600: #84338E;
$base-700: #5E2A65;
$base-800: #3E1F42;
$base-900: #261528;
$base-hover: #5C1066;
$base-subtle: #E0ABE7;

{
    "color": {
        "base": {
            "value": "#73147F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FD",
                "type": "color"
            },
            "100": {
                "value": "#F7DBFA",
                "type": "color"
            },
            "200": {
                "value": "#EDB9F4",
                "type": "color"
            },
            "300": {
                "value": "#DC88E7",
                "type": "color"
            },
            "400": {
                "value": "#C75DD5",
                "type": "color"
            },
            "500": {
                "value": "#AC3ABB",
                "type": "color"
            },
            "600": {
                "value": "#84338E",
                "type": "color"
            },
            "700": {
                "value": "#5E2A65",
                "type": "color"
            },
            "800": {
                "value": "#3E1F42",
                "type": "color"
            },
            "900": {
                "value": "#261528",
                "type": "color"
            }
        }
    }
}

Palettes built on #73147F

Color Lab

Pairs with #73147F

UI roles & guardrails

In real applications

Scales

Every model

Export