What color is #731A67?

#731A67 is a dark purple. In RGB it is rgb(115, 26, 103), and in HSL hsl(308, 63%, 28%).

Is #731A67 accessible as text?

On white, #731A67 has a contrast ratio of 10.13:1 (passes WCAG AA for body text); on black it is 2.07:1 (fails). For text placed on #731A67, use white for the best readability.

What is the closest Tailwind color to #731A67?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #731A67?

#731A67 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #1A7426. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #731A67 below.

Is #731A67 good for buttons?

#731A67 works well for buttons and highlights, but use white text on #731A67 — black text only reaches 2.07:1, below the 4.5:1 needed for normal-size labels.

Is #731A67 the same as CSS purple?

No — #731A67 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#731A67 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #731A67

Not just a swatch — here's how #731A67 works with other colors. Named schemes with #731A67 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #731A67 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #731A67 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #731A67 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #731A67 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Byzantium as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #731A67 Secondary #81637A Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #731A67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 73/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #731A67

For UI

For branding

For interior

For fashion

People also use #731A67 with

Rebecca Purple Burgundy Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.1:1. Use

Subtle surface Use #EBCAE6 for cards and hover fills. Tint 80

Avoid beside #741A4A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #731A67 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #731A67;
  --color-base-rgb: 115 26 103;
  --color-base-oklch: oklch(39.7% 0.150 334.2);
  --color-50: #FDF2FB;
  --color-100: #F8DDF5;
  --color-200: #F0BDE9;
  --color-300: #E08FD5;
  --color-400: #CD65BF;
  --color-500: #B243A3;
  --color-600: #883A7E;
  --color-700: #612E5A;
  --color-800: #40213C;
  --color-900: #271625;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FDF2FB',
    100: '#F8DDF5',
    200: '#F0BDE9',
    300: '#E08FD5',
    400: '#CD65BF',
    500: '#B243A3',
    600: '#883A7E',
    700: '#612E5A',
    800: '#40213C',
    900: '#271625',
  },
}

$base: #731A67;
$base-ink: #FFFFFF;
$base-50: #FDF2FB;
$base-100: #F8DDF5;
$base-200: #F0BDE9;
$base-300: #E08FD5;
$base-400: #CD65BF;
$base-500: #B243A3;
$base-600: #883A7E;
$base-700: #612E5A;
$base-800: #40213C;
$base-900: #271625;
$base-hover: #5D1554;
$base-subtle: #E2AEDB;

{
    "color": {
        "base": {
            "value": "#731A67",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2FB",
                "type": "color"
            },
            "100": {
                "value": "#F8DDF5",
                "type": "color"
            },
            "200": {
                "value": "#F0BDE9",
                "type": "color"
            },
            "300": {
                "value": "#E08FD5",
                "type": "color"
            },
            "400": {
                "value": "#CD65BF",
                "type": "color"
            },
            "500": {
                "value": "#B243A3",
                "type": "color"
            },
            "600": {
                "value": "#883A7E",
                "type": "color"
            },
            "700": {
                "value": "#612E5A",
                "type": "color"
            },
            "800": {
                "value": "#40213C",
                "type": "color"
            },
            "900": {
                "value": "#271625",
                "type": "color"
            }
        }
    }
}

Palettes built on #731A67

Color Lab

Pairs with #731A67

UI roles & guardrails

In real applications

Scales

Every model

Export