#732007 is a deep, warm orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #732007 works with other colors. Named schemes with #732007 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.
Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.
How #732007 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #732007 at work across the surfaces designers actually ship.
:root {
--color-base: #732007;
--color-base-rgb: 115 32 7;
--color-base-oklch: oklch(37.4% 0.121 35.9);
--color-50: #FEF4F0;
--color-100: #FDE1D8;
--color-200: #FAC3B2;
--color-300: #F1997E;
--color-400: #E3724F;
--color-500: #C9512C;
--color-600: #98432A;
--color-700: #6B3423;
--color-800: #46251B;
--color-900: #2B1813;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
falu-red: {
50: '#FEF4F0',
100: '#FDE1D8',
200: '#FAC3B2',
300: '#F1997E',
400: '#E3724F',
500: '#C9512C',
600: '#98432A',
700: '#6B3423',
800: '#46251B',
900: '#2B1813',
},
}
$base: #732007; $base-ink: #FFFFFF; $base-50: #FEF4F0; $base-100: #FDE1D8; $base-200: #FAC3B2; $base-300: #F1997E; $base-400: #E3724F; $base-500: #C9512C; $base-600: #98432A; $base-700: #6B3423; $base-800: #46251B; $base-900: #2B1813; $base-hover: #5D1A05; $base-subtle: #ECB09E;
{
"color": {
"base": {
"value": "#732007",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF4F0",
"type": "color"
},
"100": {
"value": "#FDE1D8",
"type": "color"
},
"200": {
"value": "#FAC3B2",
"type": "color"
},
"300": {
"value": "#F1997E",
"type": "color"
},
"400": {
"value": "#E3724F",
"type": "color"
},
"500": {
"value": "#C9512C",
"type": "color"
},
"600": {
"value": "#98432A",
"type": "color"
},
"700": {
"value": "#6B3423",
"type": "color"
},
"800": {
"value": "#46251B",
"type": "color"
},
"900": {
"value": "#2B1813",
"type": "color"
}
}
}
}