What color is #73239F?

#73239F is a dark violet. In RGB it is rgb(115, 35, 159), and in HSL hsl(279, 64%, 38%).

Is #73239F accessible as text?

On white, #73239F has a contrast ratio of 8.50:1 (passes WCAG AA for body text); on black it is 2.47:1 (fails). For text placed on #73239F, use white for the best readability.

What is the closest Tailwind color to #73239F?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #73239F?

#73239F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4E9F23. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #73239F below.

Is #73239F good for buttons?

#73239F works well for buttons and highlights, but use white text on #73239F — black text only reaches 2.47:1, below the 4.5:1 needed for normal-size labels.

Is #73239F the same as CSS rebeccapurple?

No — #73239F is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#73239F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #73239F

Not just a swatch — here's how #73239F works with other colors. Named schemes with #73239F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #73239F Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #73239F Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9452BF

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #73239F Secondary #877099 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #73239F Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #73239F Secondary #E86B69 Accent #F39546 Anchor #593A55 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #73239F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 41/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 80/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #73239F

For UI

For branding

For interior

For fashion

People also use #73239F with

Egyptian Blue Fandango Olive Drab Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.5:1. Use

Subtle surface Use #E4D1EE for cards and hover fills. Tint 80

Avoid beside #9D239F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #73239F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #73239F;
  --color-base-rgb: 115 35 159;
  --color-base-oklch: oklch(44.3% 0.190 310.0);
  --color-50: #F9F2FD;
  --color-100: #EFDDF8;
  --color-200: #DEBCF0;
  --color-300: #C48EE1;
  --color-400: #A964CE;
  --color-500: #8B42B3;
  --color-600: #6D3989;
  --color-700: #4F2E61;
  --color-800: #352140;
  --color-900: #211627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F9F2FD',
    100: '#EFDDF8',
    200: '#DEBCF0',
    300: '#C48EE1',
    400: '#A964CE',
    500: '#8B42B3',
    600: '#6D3989',
    700: '#4F2E61',
    800: '#352140',
    900: '#211627',
  },
}

$base: #73239F;
$base-ink: #FFFFFF;
$base-50: #F9F2FD;
$base-100: #EFDDF8;
$base-200: #DEBCF0;
$base-300: #C48EE1;
$base-400: #A964CE;
$base-500: #8B42B3;
$base-600: #6D3989;
$base-700: #4F2E61;
$base-800: #352140;
$base-900: #211627;
$base-hover: #5C1C7F;
$base-subtle: #D6B9E7;

{
    "color": {
        "base": {
            "value": "#73239F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F2FD",
                "type": "color"
            },
            "100": {
                "value": "#EFDDF8",
                "type": "color"
            },
            "200": {
                "value": "#DEBCF0",
                "type": "color"
            },
            "300": {
                "value": "#C48EE1",
                "type": "color"
            },
            "400": {
                "value": "#A964CE",
                "type": "color"
            },
            "500": {
                "value": "#8B42B3",
                "type": "color"
            },
            "600": {
                "value": "#6D3989",
                "type": "color"
            },
            "700": {
                "value": "#4F2E61",
                "type": "color"
            },
            "800": {
                "value": "#352140",
                "type": "color"
            },
            "900": {
                "value": "#211627",
                "type": "color"
            }
        }
    }
}

Palettes built on #73239F

Color Lab

Pairs with #73239F

UI roles & guardrails

In real applications

Scales

Every model

Export