What color is #7331AD?

#7331AD is a medium violet. In RGB it is rgb(115, 49, 173), and in HSL hsl(272, 56%, 44%).

Is #7331AD accessible as text?

On white, #7331AD has a contrast ratio of 7.58:1 (passes WCAG AA for body text); on black it is 2.77:1 (fails). For text placed on #7331AD, use white for the best readability.

What is the closest Tailwind color to #7331AD?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #7331AD?

#7331AD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6CAF31. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7331AD below.

Is #7331AD good for buttons?

#7331AD works well for buttons and highlights, but use white text on #7331AD — black text only reaches 2.77:1, below the 4.5:1 needed for normal-size labels.

Is #7331AD the same as CSS rebeccapurple?

No — #7331AD is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7331AD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7331AD

Not just a swatch — here's how #7331AD works with other colors. Named schemes with #7331AD in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7331AD Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #7331AD Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #945DCD

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7331AD Secondary #8B79A3 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #7331AD Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #7331AD Secondary #E86B6A Accent #F39548 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7331AD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 36/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 55/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7331AD

For UI

For branding

For interior

For fashion

People also use #7331AD with

Cerulean Byzantine Greenery Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.6:1. Use

Subtle surface Use #E3D7EE for cards and hover fills. Tint 80

Avoid beside #9E31AF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7331AD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7331AD;
  --color-base-rgb: 115 49 173;
  --color-base-oklch: oklch(46.9% 0.188 304.3);
  --color-50: #F8F3FC;
  --color-100: #EBDFF7;
  --color-200: #D8BFED;
  --color-300: #BA93DC;
  --color-400: #9C6BC7;
  --color-500: #7E49AC;
  --color-600: #633E84;
  --color-700: #49315E;
  --color-800: #31233E;
  --color-900: #1F1726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F8F3FC',
    100: '#EBDFF7',
    200: '#D8BFED',
    300: '#BA93DC',
    400: '#9C6BC7',
    500: '#7E49AC',
    600: '#633E84',
    700: '#49315E',
    800: '#31233E',
    900: '#1F1726',
  },
}

$base: #7331AD;
$base-ink: #FFFFFF;
$base-50: #F8F3FC;
$base-100: #EBDFF7;
$base-200: #D8BFED;
$base-300: #BA93DC;
$base-400: #9C6BC7;
$base-500: #7E49AC;
$base-600: #633E84;
$base-700: #49315E;
$base-800: #31233E;
$base-900: #1F1726;
$base-hover: #5D278C;
$base-subtle: #D5C2E6;

{
    "color": {
        "base": {
            "value": "#7331AD",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EBDFF7",
                "type": "color"
            },
            "200": {
                "value": "#D8BFED",
                "type": "color"
            },
            "300": {
                "value": "#BA93DC",
                "type": "color"
            },
            "400": {
                "value": "#9C6BC7",
                "type": "color"
            },
            "500": {
                "value": "#7E49AC",
                "type": "color"
            },
            "600": {
                "value": "#633E84",
                "type": "color"
            },
            "700": {
                "value": "#49315E",
                "type": "color"
            },
            "800": {
                "value": "#31233E",
                "type": "color"
            },
            "900": {
                "value": "#1F1726",
                "type": "color"
            }
        }
    }
}