What color is #7331B4?

#7331B4 is a medium violet. In RGB it is rgb(115, 49, 180), and in HSL hsl(270, 57%, 45%).

Is #7331B4 accessible as text?

On white, #7331B4 has a contrast ratio of 7.43:1 (passes WCAG AA for body text); on black it is 2.83:1 (fails). For text placed on #7331B4, use white for the best readability.

What is the closest Tailwind color to #7331B4?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #7331B4?

#7331B4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #73B431. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7331B4 below.

Is #7331B4 good for buttons?

#7331B4 works well for buttons and highlights, but use white text on #7331B4 — black text only reaches 2.83:1, below the 4.5:1 needed for normal-size labels.

Is #7331B4 the same as CSS rebeccapurple?

No — #7331B4 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7331B4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7331B4

Not just a swatch — here's how #7331B4 works with other colors. Named schemes with #7331B4 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7331B4 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #7331B4 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #945ED3

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7331B4 Secondary #8C7BA7 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #7331B4 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #7331B4 Secondary #E86B6B Accent #F49448 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7331B4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 75/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 9/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7331B4

For UI

For branding

For interior

For fashion

People also use #7331B4 with

Cerulean Byzantine Apple Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.4:1. Use

Subtle surface Use #E3D7EE for cards and hover fills. Tint 80

Avoid beside #9E31B4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7331B4 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7331B4;
  --color-base-rgb: 115 49 180;
  --color-base-oklch: oklch(47.4% 0.195 302.4);
  --color-50: #F7F3FC;
  --color-100: #EBDEF7;
  --color-200: #D6BFED;
  --color-300: #B893DC;
  --color-400: #996AC8;
  --color-500: #7A48AD;
  --color-600: #613D84;
  --color-700: #47305E;
  --color-800: #30233E;
  --color-900: #1F1726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F7F3FC',
    100: '#EBDEF7',
    200: '#D6BFED',
    300: '#B893DC',
    400: '#996AC8',
    500: '#7A48AD',
    600: '#613D84',
    700: '#47305E',
    800: '#30233E',
    900: '#1F1726',
  },
}

$base: #7331B4;
$base-ink: #FFFFFF;
$base-50: #F7F3FC;
$base-100: #EBDEF7;
$base-200: #D6BFED;
$base-300: #B893DC;
$base-400: #996AC8;
$base-500: #7A48AD;
$base-600: #613D84;
$base-700: #47305E;
$base-800: #30233E;
$base-900: #1F1726;
$base-hover: #5C2790;
$base-subtle: #D5C3E7;

{
    "color": {
        "base": {
            "value": "#7331B4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EBDEF7",
                "type": "color"
            },
            "200": {
                "value": "#D6BFED",
                "type": "color"
            },
            "300": {
                "value": "#B893DC",
                "type": "color"
            },
            "400": {
                "value": "#996AC8",
                "type": "color"
            },
            "500": {
                "value": "#7A48AD",
                "type": "color"
            },
            "600": {
                "value": "#613D84",
                "type": "color"
            },
            "700": {
                "value": "#47305E",
                "type": "color"
            },
            "800": {
                "value": "#30233E",
                "type": "color"
            },
            "900": {
                "value": "#1F1726",
                "type": "color"
            }
        }
    }
}