#7341EA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7341EA works with other colors. Named schemes with #7341EA in its natural role, and a note on why the supporting colors balance it.
Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.
Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.
Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7341EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7341EA at work across the surfaces designers actually ship.
:root {
--color-base: #7341EA;
--color-base-rgb: 115 65 234;
--color-base-oklch: oklch(53.8% 0.236 289.5);
--color-50: #F5F1FE;
--color-100: #E4D9FC;
--color-200: #C9B6F7;
--color-300: #A384EB;
--color-400: #7F57DB;
--color-500: #5E34C1;
--color-600: #4D2F93;
--color-700: #3A2768;
--color-800: #291D44;
--color-900: #1A1429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue-violet: {
50: '#F5F1FE',
100: '#E4D9FC',
200: '#C9B6F7',
300: '#A384EB',
400: '#7F57DB',
500: '#5E34C1',
600: '#4D2F93',
700: '#3A2768',
800: '#291D44',
900: '#1A1429',
},
}
$base: #7341EA; $base-ink: #FFFFFF; $base-50: #F5F1FE; $base-100: #E4D9FC; $base-200: #C9B6F7; $base-300: #A384EB; $base-400: #7F57DB; $base-500: #5E34C1; $base-600: #4D2F93; $base-700: #3A2768; $base-800: #291D44; $base-900: #1A1429; $base-hover: #5218D9; $base-subtle: #D8CDF3;
{
"color": {
"base": {
"value": "#7341EA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F1FE",
"type": "color"
},
"100": {
"value": "#E4D9FC",
"type": "color"
},
"200": {
"value": "#C9B6F7",
"type": "color"
},
"300": {
"value": "#A384EB",
"type": "color"
},
"400": {
"value": "#7F57DB",
"type": "color"
},
"500": {
"value": "#5E34C1",
"type": "color"
},
"600": {
"value": "#4D2F93",
"type": "color"
},
"700": {
"value": "#3A2768",
"type": "color"
},
"800": {
"value": "#291D44",
"type": "color"
},
"900": {
"value": "#1A1429",
"type": "color"
}
}
}
}