What color is #734278?

#734278 is a dark, muted purple. In RGB it is rgb(115, 66, 120), and in HSL hsl(294, 29%, 36%).

Is #734278 accessible as text?

On white, #734278 has a contrast ratio of 7.56:1 (passes WCAG AA for body text); on black it is 2.78:1 (fails). For text placed on #734278, use white for the best readability.

What is the closest Tailwind color to #734278?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #734278?

#734278 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #477641. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #734278 below.

Is #734278 good for buttons?

#734278 works well for buttons and highlights, but use white text on #734278 — black text only reaches 2.78:1, below the 4.5:1 needed for normal-size labels.

Is #734278 the same as CSS rebeccapurple?

No — #734278 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#734278 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #734278

Not just a swatch — here's how #734278 works with other colors. Named schemes with #734278 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #734278 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Ultra Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #734278 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Ultra Violet plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #734278 Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Ultra Violet anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #734278 Secondary #8B798C Support #9C9087 Ink #18140F

Ultra Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ultra Violet carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #734278 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #956799

Ultra Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Ultra Violet.

Build a working theme in the generator →

Color Lab

How #734278 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 39/100

Low

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 65/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 28/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 88/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #734278

For UI

For branding

For interior

For fashion

People also use #734278 with

Ultra Violet Eggplant Fern Green Gainsboro

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.6:1. Use

Subtle surface Use #E4D8E5 for cards and hover fills. Tint 80

Avoid beside #76416A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #734278 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #734278;
  --color-base-rgb: 115 66 120;
  --color-base-oklch: oklch(45.9% 0.103 323.7);
  --color-50: #F9F5FA;
  --color-100: #F0E4F1;
  --color-200: #E0CAE2;
  --color-300: #C7A5CA;
  --color-400: #AC81B1;
  --color-500: #8F6194;
  --color-600: #6F4F73;
  --color-700: #513C53;
  --color-800: #362937;
  --color-900: #221B23;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ultra-violet: {
    50: '#F9F5FA',
    100: '#F0E4F1',
    200: '#E0CAE2',
    300: '#C7A5CA',
    400: '#AC81B1',
    500: '#8F6194',
    600: '#6F4F73',
    700: '#513C53',
    800: '#362937',
    900: '#221B23',
  },
}

$base: #734278;
$base-ink: #FFFFFF;
$base-50: #F9F5FA;
$base-100: #F0E4F1;
$base-200: #E0CAE2;
$base-300: #C7A5CA;
$base-400: #AC81B1;
$base-500: #8F6194;
$base-600: #6F4F73;
$base-700: #513C53;
$base-800: #362937;
$base-900: #221B23;
$base-hover: #5A345F;
$base-subtle: #D7C3D9;

{
    "color": {
        "base": {
            "value": "#734278",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5FA",
                "type": "color"
            },
            "100": {
                "value": "#F0E4F1",
                "type": "color"
            },
            "200": {
                "value": "#E0CAE2",
                "type": "color"
            },
            "300": {
                "value": "#C7A5CA",
                "type": "color"
            },
            "400": {
                "value": "#AC81B1",
                "type": "color"
            },
            "500": {
                "value": "#8F6194",
                "type": "color"
            },
            "600": {
                "value": "#6F4F73",
                "type": "color"
            },
            "700": {
                "value": "#513C53",
                "type": "color"
            },
            "800": {
                "value": "#362937",
                "type": "color"
            },
            "900": {
                "value": "#221B23",
                "type": "color"
            }
        }
    }
}