What color is #7348AC?

#7348AC is a medium violet. In RGB it is rgb(115, 72, 172), and in HSL hsl(266, 41%, 48%).

Is #7348AC accessible as text?

On white, #7348AC has a contrast ratio of 6.46:1 (passes WCAG AA for body text); on black it is 3.25:1 (fails). For text placed on #7348AC, use white for the best readability.

What is the closest Tailwind color to #7348AC?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #7348AC?

#7348AC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #81AD48. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7348AC below.

Is #7348AC good for buttons?

#7348AC works well for buttons and highlights, but use white text on #7348AC — black text only reaches 3.25:1, below the 4.5:1 needed for normal-size labels.

Is #7348AC the same as CSS rebeccapurple?

No — #7348AC is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7348AC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7348AC

Not just a swatch — here's how #7348AC works with other colors. Named schemes with #7348AC in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7348AC Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #7348AC Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7348AC Secondary #7E4631 Surface #EDD8C1 Accent #355248 Anchor #592236

Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7348AC Anchor #3B2923 Surface #F2E1D1 Accent #739F7E Secondary #3C3734

Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7348AC Secondary #9185A8 Support #9C9088 Ink #18140F

Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7348AC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 52/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 42/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 98/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7348AC

For UI

For branding

For interior

For fashion

People also use #7348AC with

Very Peri Byzantine Greenery Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #E3DDEC for cards and hover fills. Tint 80

Avoid beside #9548AD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7348AC at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7348AC;
  --color-base-rgb: 115 72 172;
  --color-base-oklch: oklch(50.0% 0.155 300.8);
  --color-50: #F7F4FB;
  --color-100: #E9E2F3;
  --color-200: #D4C6E7;
  --color-300: #B49DD2;
  --color-400: #9477BB;
  --color-500: #76569E;
  --color-600: #5D477A;
  --color-700: #453758;
  --color-800: #2F273A;
  --color-900: #1E1924;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  royal-purple: {
    50: '#F7F4FB',
    100: '#E9E2F3',
    200: '#D4C6E7',
    300: '#B49DD2',
    400: '#9477BB',
    500: '#76569E',
    600: '#5D477A',
    700: '#453758',
    800: '#2F273A',
    900: '#1E1924',
  },
}

$base: #7348AC;
$base-ink: #FFFFFF;
$base-50: #F7F4FB;
$base-100: #E9E2F3;
$base-200: #D4C6E7;
$base-300: #B49DD2;
$base-400: #9477BB;
$base-500: #76569E;
$base-600: #5D477A;
$base-700: #453758;
$base-800: #2F273A;
$base-900: #1E1924;
$base-hover: #5D3A8A;
$base-subtle: #D6CBE4;

{
    "color": {
        "base": {
            "value": "#7348AC",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F4FB",
                "type": "color"
            },
            "100": {
                "value": "#E9E2F3",
                "type": "color"
            },
            "200": {
                "value": "#D4C6E7",
                "type": "color"
            },
            "300": {
                "value": "#B49DD2",
                "type": "color"
            },
            "400": {
                "value": "#9477BB",
                "type": "color"
            },
            "500": {
                "value": "#76569E",
                "type": "color"
            },
            "600": {
                "value": "#5D477A",
                "type": "color"
            },
            "700": {
                "value": "#453758",
                "type": "color"
            },
            "800": {
                "value": "#2F273A",
                "type": "color"
            },
            "900": {
                "value": "#1E1924",
                "type": "color"
            }
        }
    }
}

Palettes built on #7348AC

Color Lab

Pairs with #7348AC

UI roles & guardrails

In real applications

Scales

Every model

Export