Nearest named color: Iris
#7357EA
#7357EA
Nearest named
Iris
Family
Blue
Lightness
56.8%
Chroma
0.211
Hue angle
286.3°
Temperature
Cool
Contrast on white
4.91:1 · AA
Contrast on black
3.79:1 · AA Large
Web-safe
#6666FF
CSS oklch()
57% 0.21 286

#7357EA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #7357EA

Not just a swatch — here's how #7357EA works with other colors. Named schemes with #7357EA in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Iris is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iris.

Berry & Cream Lead · 5 colors

Iris sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Iris is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iris carrying the quiet middle.

Coastal Morning Lead · 5 colors

Iris opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Iris glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How #7357EA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 22/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 47/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 23/100
Low
Clean and current — no dusty, aged cast.
Luxury 45/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 82/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 80/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 14/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 70/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7357EA

For UI
For branding
For interior
For fashion
People also use #7357EA with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.9:1. Use
Subtle surface Use #E5E2F7 for cards and hover fills. Tint 80
Avoid beside #A357EA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7357EA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7357EA;
  --color-base-rgb: 115 87 234;
  --color-base-oklch: oklch(56.8% 0.211 286.3);
  --color-50: #F3F1FE;
  --color-100: #E0DAFB;
  --color-200: #C2B6F6;
  --color-300: #9885EA;
  --color-400: #7058DA;
  --color-500: #4F36BF;
  --color-600: #423091;
  --color-700: #332867;
  --color-800: #251E43;
  --color-900: #181429;
  --color-on-base: #FFFFFF;
}