#735EA2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #735EA2 works with other colors. Named schemes with #735EA2 in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #735EA2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #735EA2 at work across the surfaces designers actually ship.
:root {
--color-base: #735EA2;
--color-base-rgb: 115 94 162;
--color-base-oklch: oklch(53.2% 0.106 296.9);
--color-50: #F7F5FA;
--color-100: #E8E5F0;
--color-200: #D2CBE1;
--color-300: #B1A6C9;
--color-400: #9183AF;
--color-500: #726392;
--color-600: #5B5072;
--color-700: #433D52;
--color-800: #2E2A37;
--color-900: #1D1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F7F5FA',
100: '#E8E5F0',
200: '#D2CBE1',
300: '#B1A6C9',
400: '#9183AF',
500: '#726392',
600: '#5B5072',
700: '#433D52',
800: '#2E2A37',
900: '#1D1B22',
},
}
$base: #735EA2; $base-ink: #FFFFFF; $base-50: #F7F5FA; $base-100: #E8E5F0; $base-200: #D2CBE1; $base-300: #B1A6C9; $base-400: #9183AF; $base-500: #726392; $base-600: #5B5072; $base-700: #433D52; $base-800: #2E2A37; $base-900: #1D1B22; $base-hover: #5C4A82; $base-subtle: #D6D1E1;
{
"color": {
"base": {
"value": "#735EA2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5FA",
"type": "color"
},
"100": {
"value": "#E8E5F0",
"type": "color"
},
"200": {
"value": "#D2CBE1",
"type": "color"
},
"300": {
"value": "#B1A6C9",
"type": "color"
},
"400": {
"value": "#9183AF",
"type": "color"
},
"500": {
"value": "#726392",
"type": "color"
},
"600": {
"value": "#5B5072",
"type": "color"
},
"700": {
"value": "#433D52",
"type": "color"
},
"800": {
"value": "#2E2A37",
"type": "color"
},
"900": {
"value": "#1D1B22",
"type": "color"
}
}
}
}