#735FA0 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #735FA0 works with other colors. Named schemes with #735FA0 in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #735FA0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #735FA0 at work across the surfaces designers actually ship.
:root {
--color-base: #735FA0;
--color-base-rgb: 115 95 160;
--color-base-oklch: oklch(53.3% 0.101 297.0);
--color-50: #F7F5F9;
--color-100: #E8E5F0;
--color-200: #D2CCE0;
--color-300: #B1A7C8;
--color-400: #9184AE;
--color-500: #726490;
--color-600: #5B5170;
--color-700: #433D51;
--color-800: #2E2A36;
--color-900: #1D1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F7F5F9',
100: '#E8E5F0',
200: '#D2CCE0',
300: '#B1A7C8',
400: '#9184AE',
500: '#726490',
600: '#5B5170',
700: '#433D51',
800: '#2E2A36',
900: '#1D1B22',
},
}
$base: #735FA0; $base-ink: #FFFFFF; $base-50: #F7F5F9; $base-100: #E8E5F0; $base-200: #D2CCE0; $base-300: #B1A7C8; $base-400: #9184AE; $base-500: #726490; $base-600: #5B5170; $base-700: #433D51; $base-800: #2E2A36; $base-900: #1D1B22; $base-hover: #5C4D80; $base-subtle: #D6D1E0;
{
"color": {
"base": {
"value": "#735FA0",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5F9",
"type": "color"
},
"100": {
"value": "#E8E5F0",
"type": "color"
},
"200": {
"value": "#D2CCE0",
"type": "color"
},
"300": {
"value": "#B1A7C8",
"type": "color"
},
"400": {
"value": "#9184AE",
"type": "color"
},
"500": {
"value": "#726490",
"type": "color"
},
"600": {
"value": "#5B5170",
"type": "color"
},
"700": {
"value": "#433D51",
"type": "color"
},
"800": {
"value": "#2E2A36",
"type": "color"
},
"900": {
"value": "#1D1B22",
"type": "color"
}
}
}
}