#73619E is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #73619E works with other colors. Named schemes with #73619E in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #73619E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #73619E at work across the surfaces designers actually ship.
:root {
--color-base: #73619E;
--color-base-rgb: 115 97 158;
--color-base-oklch: oklch(53.6% 0.095 296.6);
--color-50: #F7F5F9;
--color-100: #E9E5F0;
--color-200: #D2CCE0;
--color-300: #B1A8C7;
--color-400: #9185AD;
--color-500: #726590;
--color-600: #5B5270;
--color-700: #443E51;
--color-800: #2E2B36;
--color-900: #1D1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F7F5F9',
100: '#E9E5F0',
200: '#D2CCE0',
300: '#B1A8C7',
400: '#9185AD',
500: '#726590',
600: '#5B5270',
700: '#443E51',
800: '#2E2B36',
900: '#1D1B22',
},
}
$base: #73619E; $base-ink: #FFFFFF; $base-50: #F7F5F9; $base-100: #E9E5F0; $base-200: #D2CCE0; $base-300: #B1A8C7; $base-400: #9185AD; $base-500: #726590; $base-600: #5B5270; $base-700: #443E51; $base-800: #2E2B36; $base-900: #1D1B22; $base-hover: #5C4E7E; $base-subtle: #D6D2E0;
{
"color": {
"base": {
"value": "#73619E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F5F9",
"type": "color"
},
"100": {
"value": "#E9E5F0",
"type": "color"
},
"200": {
"value": "#D2CCE0",
"type": "color"
},
"300": {
"value": "#B1A8C7",
"type": "color"
},
"400": {
"value": "#9185AD",
"type": "color"
},
"500": {
"value": "#726590",
"type": "color"
},
"600": {
"value": "#5B5270",
"type": "color"
},
"700": {
"value": "#443E51",
"type": "color"
},
"800": {
"value": "#2E2B36",
"type": "color"
},
"900": {
"value": "#1D1B22",
"type": "color"
}
}
}
}